Creativity Information

The Elements of Creativity: Attributes Listing Method


Attribute listing is one of the best ways to generate ideas, whereby there any many parts to the problem/ challenge faced. If you are asked to generate ideas or solutions to a complex challenge, the first thing you can do is to list all the attributes of your problem.

These may include:

  • Physical

  • Mental

  • Emotional

  • Social

  • and more (depending on the complexity of the challenge)

By doing so, you can then concentrate on each attribute at a time. This will no doubt give you more peace of mind (and pulling of your hairs) when generating your ideas.

The attribute listing technique is often used in a Research & Development (R&D) department of many companies, especially those who are constantly producing innovative products to have an advantage over their competitors.

Let's go through this worked example to give you a better understanding of how attributes listing can be of help to you.

For example, if your challenge is to design a new ladies' handbag, you could list the attributes as: the physical aspects which include- shape, length, colour, materials used and on the emotional aspects-the stress some women faced of misplacing their handbags. You might choose to first tackle the emotional stress of losing one's handbag by creating a new small gadget to be placed within the handbag to sound the owner that she is moving too far away (maybe one or two metre away) from her 'treasure chest'. After that, you could work on the other attributes, one by one, be it the shape or materials used for the handbag.

Putting Your Elements to Work:

Try to generate oodles of ideas using attributes listing with these sets of challenges:

1. Design a new toy for children under 6 years old to teach them simple arithmetic. Safety is an important attribute.

2. Create a campaign to encourage people to stop smoking. (Think through the attributes: Physical, Mental, Emotional and Social)

3. Set up an effective marketing plan (there are many parts to a good marketing plan: the 4 P's - Product, Price, Place and Promotion) for your new products.

Have Fun!

About The Author

Dr. Alvin Chan is a Senior Research Consultant at First Quatermain Centre of Collaborative Innovation (www.firstquatermain.com).

Please contact heartware2002@yahoo.com as a courtesy when reprinting the article online and/or offline.

bizguru88@hotmail.com


MORE RESOURCES:
Is Your Creativity Due to Your Insecurity?  Fstoppers

It's never occurred to me that creativity can come from a place of insecurity, but this video made me think about it. I'm a confident guy, and I get my creativity in the ...


Creativity Award 2019 Breakthrough Experience Award: TD Ameritrade, The First Ad  AdAge.com

This award, sponsored by WP Engine, honors a campaign that leveraged design and technology to deepen engagement with consumers in new and exciting ...


Jonny Sun’s Work Diary: Correct Spellign Optoinal, Creativity Mandatory  The New York Times

The author-illustrator behind 'everyone's a aliebn when ur a aliebn too' is writing for TV and film, plus pursuing a Ph.D. at M.I.T..


Tired Of Workplace Conflicts? Dissolve Them More Easily By Substituting Creativity  Forbes

Fed up with an unending barrage of conflicts at work, many successful leaders have borrowed a technique from the world of drama to curb defensiveness and ...


How does your business practice creativity?  Kitsap Sun

Experiments from Amazon that a local business owner can attempt.


How Creativity Plays a Role in Digital Transformation  Banking Exchange

My time in the music world taught me lessons about creativity and teamwork that I recognize in the business world The role of the CIO is ever-evolving...


The Slow Death Of Creativity In The Context Of Unseasoned Talent And Data Algorithms  Forbes

The elephant in the room is that when it comes to talent, experience is expensive.


Ritual Design's Small Business Model Lends To Creativity  Long Beach Business Journal - Long Beach News

After years of working in creative agencies in Los Angeles and Orange County, Andrew Robinson and Chris Schott felt like their successful careers had begun to ...


TCPL's upcoming Readathon will raise funds and showcase community creativity  The Ithaca Voice

ITHACA, N.Y. — The Tompkins County Public Library is aiming to raise $25,000 at this year's Readathon, an annual event where people read out loud all day to ...


Creativity on wheels  Miami Student

I slammed the side door to my house shut, and began my weekly Wednesday jog to art history. I glanced down at my phone and noticed the time: 10:02.


How Creativity Can Help You Find Your Passion  Thrive Global

"Solving a problem in a *fresh* way or creating an interesting business model does not require domain expertise. It requires tenacity, passion, and energy."


9 students honored for excellence in research, creativity  The Daily Eastern News

Nine students were named winners of the 2019 Awards for Excellence in Student Research and Creativity on April 17. Every year the Booth Library Advisory ...


Seven Ways To Unleash Your Creativity  Forbes

By unleashing your creativity, you'll serve as an example for drawing upon diverse resources for ideas, be able to combine ideas in unique ways and create a ...


5 Ways to Unlock Your Entrepreneurial Creativity  Entrepreneur

You are far likelier to have a creative breakthrough cleaning your house than watching TV.


Creole Canvas spurs creativity - Picayune Item  Picayune Item

Creole Canvas in Picayune is providing a venue for children and adults to build on their creative and artistic nature through structured and fun classes.


To unlock creativity, you need to step away  Futurity: Research News

An "incubation period" is critical to fostering creativity, research finds. Here's what to do before that step.


5 world-changing ideas: our top picks for World Creativity and Innovation Day  UN News

A low-cost, tiny home that provides everything you need. A boat made of recycled plastic and flip-flops. Vaccine-delivery drones… As the planet marks World ...


Embracing creativity to improve cyber-readiness  We Live Security

How approaching cybersecurity with creativity in mind can lead to better protection from digital threats. This Sunday April 21st is World Creativity and Innovation ...


Creativity and Passion, Intimately Linked According To New Research  Forbes

Researchers at Northwestern University and University of London, Goldsmiths have teamed up to carry out research will found the link between creativity, and ...


World's witnessing a period of low-level creativity: Jeffrey Baumgartner  Forbes India

Author and innovation expert Jeffrey Baumgartner on anti-conventional thinking, and India as an interesting nation for creativity.


Passion and creativity come together at FUSE Community Festival  Shine News

Enjoy inspiration in travel, fitness, reading, food, pets, handcrafts and photography at the 2019 FU.


Five Strategies will Unlock Your Mental Clarity and Creativity at Work  Thrive Global

Every day can feel like Monday when we hit the office trying to pry creativity and passion out of a pot of coffee -these five strategies will make every Monday feel ...


The recipe for creativity involves a lot of ideas, and a short break  World Economic Forum

New evidence suggesting creativity is a matter of process could become increasingly important as the Fourth Industrial Revolution boosts demand for skills that ...


5 lessons from a robotics competition  Fast Company

When I was asked to judge the World Robot Olympiad finals in Thailand this past November, I was expecting a nice break from my day job that might lead to ...


Four Types Of Creativity Missions For Startup Teams And Why Only One Of Them Will Succeed  Forbes

The creativity potential of a startup team is based on their ability to solve problems while feeling they are on a mission. As a matter of fact the higher the team ...


Kahramaa organises third creativity, innovation forum  Gulf Times

Qatar General Electricity & Water Corporation (Kahramaa) organised on Sunday the 3rd Kahramaa Forum for Creativity and Innovation under the slogan ...


San Bernardino groups throw festival celebrating the Earth, art, culture and creativity  San Bernardino County Sun

With Arts, Culture and Creativity Month in full bloom, San Bernardino Generation Now and two environmental justice groups kicked off an “Art All Day” ...


The Power Of Purpose: How Six+One Is Using Creativity For Good  Forbes

Eric Rojas is the Chief Creative Officer and Founder of Six+One, an innovative purpose-driven NYC agency dedicated to building relationships with brands and ...


The most creative way I've built a new habit | Ladders  Ladders

When I decided to transform my life, I came up with a habit that would help me with my relationships: talking to strangers.


Creativity Begins With Observation  Forbes

More time spent observing could lead to the next big innovation.


The key to creativity? Start paying attention: Joseph Gordon-Levitt speaks at TED2019  TED Blog

When you see others as partners in creation, that's when the magic begins, says Joseph Gordon-Levitt at TED2019.


Creativity starts with curiosity  BizTimes.com (Milwaukee)

Can a journalist by training ever lead an advertising company that prides itself on creative solutions for clients? Remember journalists uncover objective facts ...


Find new inspiration with these time-tested approaches to creativity  Big Think

Beethovan and Picasso are the perfect examples for mastering the creative process.Behind each of their works are countless studies and sketches. The lesson?


A festival that shows how to combine technology, creativity and innovation  Washington Post

In D.C., a three-day event features 38 interactive installations focusing on the environment, health, and culture and the arts.


‘Homecoming’ Is Beyoncé’s Ode to the Power and Creativity of Blackness  Texas Monthly

The Netflix documentary (and surprise album!) offers an unfiltered look at how the Texas singer made music history at Coachella.


Self-Perception and Creativity  Fstoppers

When we are children, we have an innate desire to seek validation from our parents or our teachers. Probably because we think that they know best, that they ...


Super Smash Bros. Ultimate’s stage builder unleashes the internet’s creativity  The Verge

Super Smash Bros. Ultimate got a surprise update yesterday, including a stage builder mode, a video editing feature, and the DLC character Joker from Persona ...


Atlantic Shores Retired Writers Explore Creativity While Giving Back…  Virtual-Strategy Magazine

Atlantic Shores author Mike Halperin's book cover for True Tales of the Tide: An Angler's Lifelong Quest Using my writing talents to benefit a charity that is.


Rammstein's Richard Kruspe on Riffs, Gear, Creativity and Emigrate's Hot New Album, 'A Million Degrees'  Guitar World Magazine

When this German guitarist and songwriter isn't burning down the house with Rammstein, he's exploring other musical avenues with Emigrate. But what GW ...


The relationship between creativity and productivity  Fast Company

On this week's episode of Secrets of the Most Productive People, we discover that the creative process is a messy one.


Why creativity without insight is doomed to fail  AdAge.com

Wunderman Health's William Martino on insights and needing to know the customer to get the best creative possible.


Hamad International Airport Celebrates Creativity on World Art Day  AviationPros.com

Hamad International Airport (HIA) celebrated World Art Day by organizing a community engagement initiative with Virginia Commonwealth University School of...


Accountant creativity in a bot-filled world  Accounting Today

At this point in history, the accounting community is no stranger to the idea of artificial intelligence performing our most basic tasks. Personal assistant bots like ...


How I Boosted My Creativity With One Simple Trick  Fstoppers

With one simple change to my everyday routine, I suddenly feel more creative, able to generate ideas more quickly, and with greater clarity. You can achieve the ...


HIA celebrates creativity on World Art Day  The Peninsula Qatar

Hamad International Airport (HIA) celebrated World Art Day by organising a community engagement initiative with Virginia Commonwealth University School of ...


Even In Early Access, Dreams Is An Impressive Showcase Of Creativity  Kotaku

The breathtaking painting above is called “Demon's Penance.” It was created by artist Tomasz Mrozinski using tools included within Media Molecule's Dreams, ...


An Oxford mathematician explains how AI could enhance human creativity  The Verge

The Verge interviews Oxford University mathematician Marcus du Sautoy, author of The Creativity Code: Art and Innovation in the Age of AI (Harvard University ...


Building a Culture of Innovation: How To Get Creativity Flowing At Work  Forbes

Creativity can happen in a cubicle, or the boardroom, when you put these practices to work. Find seven tips on making innovation happen in business.


Accenture Is Buying Droga5, an Ad Agency, Making a Bet on Creativity  The New York Times

Accenture is trying to add the kind of creative muscle not normally associated with giant consulting firms with its plans to buy Droga5, an independent ad agency.


Creativity and Careers  BizTimes.com (Milwaukee)

"Creativity and Careers": An Evening of Presentations with WID, Women's Fund of Greater Milwaukee Wisconsin Commercial Real Estate Women (WCREW), ...


On creativity  London Business School Review

The idea that creativity is natural, innate and even mystically bestowed on “creative types” is a powerful idea in business. Somehow the idea you can train (which ...


Research and Creativity Expo: Ivan Taurisano '19 Uses Writing to Change Lives  John Jay News

The 2019 Research and Creativity Expo is coming up on May 1-10. To get our community excited about the student presentations that will be featured at the ...


LeTourneau University students showcase engineering creativity | General  Longview News-Journal

Daniel Lopez, a junior electrical engineering student at LeTourneau University, was up for more than 24 hours Thursday perfecting his engineering project ...


Creativity doesn't follow a calendar, 74-year-old CCAD master's grad proves  The Columbus Dispatch

In Susanne Dotson's world, there are a few things one should know: A lady is more than her lipstick. Leopard print should be worn as a neutral. And it's never too ...


All hail the Fleabag effect on creativity  CampaignLive

Normally copycats deserve an eye roll, but hopefully Fleabag will inspire a burst of creativity in advertising.


Career Lessons In Creativity From A Symphony Orchestra Conductor  Forbes

I caught up with orchestral conductor Roger Nierenberg to discuss his work blending music and organizational behavior as well as advice he has for young ...


Creativity Scholars Spend Spring Break Immersed in Chicago Culture | Illinois Wesleyan  Illinois Wesleyan University

March 29, 2019. Creativity Scholars attended a number of theater productions, including Lin-Manual Miranda's Hamilton. BLOOMINGTON, Ill. –– The first year of ...


Arts and Culture take centre stage in biennial celebration of Singleton's creativity  The Singleton Argus

Singleton's biennial celebration of all things art and culture will get underway this weekend, with Youth Fest - Teens in 19 and Singleton Uniting Church's ...


BU's Second Innovation Week | BU Today  BU Today

It's time for the second annual Innovation Week, a campus-wide celebration of new ideas and creative thinking hosted by Innovate@BU.


Tailor-made uniformity threatens Thai creativity  Nikkei Asian Review

In an attempt to encourage greater creativity among its students, an elite all-boys private school in Bangkok decided earlier this year to experiment.


Opinion | Rayannon Innes - linking innovation technology and creativity  Newcastle Herald

Rayannon Innes is igniting a pathway for collaboration between Newcastle creatives and STEM initiatives.


Rockefeller creativity on display at the 21st annual employee art show - News  The Rockefeller University Newswire

Linnea, a nine-year-old girl, is quite unconcerned about looks. So when her mother, Kristina Hedbacker, one day found her staring into a mirror, she was ...


Study: For peak creativity, brainstorm ideas and then forget about them  Ladders

This method was found to be more effective than rewarding employees using pay incentives based on the number of ideas generated.


How Paul Scheer is gambling on his own creativity (and winning)  Fast Company

Listen to the latest episode of Fast Company's podcast Creative Conversation featuring actor and comedian Paul Scheer on Apple Podcasts, Spotify, ...


'La Llorona': Yet another cash in on the 'Conjuring' franchise  Texas A&M The Battalion

The unfortunate truth of Hollywood filmmaking is the central importance on profit than creativity. The more that Disney continues to dominate the box office, the ...


At Denver's 701 Gallery, Creativity Comes Alive  5280 | The Denver Magazine

701 Gallery, a contemporary gallery near the Art District on Santa Fe, gathers artists to experiment with wild ideas.


2018 DCI World Championships - The Cavaliers "On Madness And Creativity"  FloMarching

Watch The Cavaliers in their 2018 DCI World Championship finals run of "On Madness And Creativity."


Odyssey of the Mind teaches Ottumwa students creativity, teamwork  ktvo.com

A group of Ottumwa students will soon put their problem-solving skills to the test at a global competition hosted by Odyssey of the Mind. The international ...


Modules, mixes, mash-ups: how creativity can arise by combining objects and trends around you  YourStory

Galerie Thomas is a popular hub for art lovers and professionals in Munich, and offers a range of contemporary installations and paintings. Curator Silke ...


In India, constraints stir more creativity: Beth Comstock  Forbes India

Comstock, who headed business innovation at General Electric, speaks to Forbes India about her new book and why India has an edge in entrepreneurial ...


How a Penn medical student’s creative inspiration will help make me a better physician  Philly.com

The inaugural Doctors Who Create conference shows the author how creativity has liberated us, allowing ideas to flow freely across barriers of age, gender, race ...


Fundraising begins for new Bloomington Creativity Center  week.com

BLOOMINGTON, Ill. (WEEK) -- A capital campaign is kicking off for a new space to promote creativity and tolerance in the Twin Cities. The Friends for the.


ORRJHS showcase night highlights student creativity  SouthCoastToday.com

Old Rochester Regional Junior High School will present Showcase Night on Wednesday, April 24 from 6 to 8 p.m. in the junior high auditorium.This lively ...


Ad Art Show highlights the importance of creativity  Campaign US

"Will we discover the new Andy Warhol or Andrea Warhol of our time?". From Campaign US.


Apple co-founder talks creativity, having fun, headphone jacks  Purdue Exponent

In high school, Steve Wozniak taught himself how to design any computer that existed in the world in two days and was the developer of the Apple II computer.


Heidi Rolf's Akron Apartment Is Optimized For Creativity  Clevelandmagazine.com

Over the years, photographer and graphic designer Heidi Rolf has worked hard to transform her home into a place where she can thrive creatively. When she ...


Southwestern Showcases Undergraduate Research and Creativity  Southern Newsroom

SU hosts the 20th annual Research and Creative Works Symposium.


My 6-Year-Old Lies All the Time  Slate

Care and Feeding is Slate's parenting advice column. Have a question for Care and Feeding? Email careandfeeding@slate.com or post it in the Slate Parenting ...


University presents Forte Festival of Creativity  University of Montevallo News

During April 18-20, 2019 the University will host a multitude of workshops and performances as part of the annual Forte Festival of Creativity.


El Paso Comic Con features cosplay, creativity as fans join the celebration  El Paso Times

El Paso Comic Con brought together fans to celebrate their culture of cosplay and creativity over the weekend at the convention center.


Let employees off the leash to build a more creative environment  Telegraph.co.uk

Companies need creativity if they're to produce game-changing products and services, innovate industry norms and overcome any challenges that stand in the ...


Drag show emphasizes creativity, inclusivity | The Daily Barometer: Oregon State University Student Newspaper, Breaking News and Beaver Sports  The Daily Barometer

With performances ranging from poetry, to singing, to dancing dressed as Patrick from Spongebob Squarepants, last Saturday's drag show aimed to inform and ...


Art, Creativity and Big Dreams  WNMU News

One artist, a home schooled duel-enrollment student at WNMU preparing for her freshman year, the other, a WNMU senior planning for her next steps following ...


Solomon: Martellus Bennett explores creativity, encourages others with multimedia studio  Houston Chronicle

Martellus Bennett grew up as a black boy with big dreams. He was also a big black boy, so it was only natural — or so much of the world thinks — those dreams ...


Relearning creativity for business impact  Qrius

How to get beyond business-as-usual to a creative breakthrough: be real, angry, paranoid. Be a thief and be yourself.


Ad Age's top 10 A-List winners in one handy video  AdAge.com

Companies including Wieden & Kennedy and Goodby, Silverstein & Partners were big winners at Ad Age's 2019 A-list and Creativity Awards gala.


Despite flaws, 'Shazam!' soars in creativity, visual thrills  The Daily Orange

Some of the best joys in life come with patience. Fine wine is not made overnight — it's aged and served when it's ready to be consumed. Over the past decade, ...


'Rubes' creator to talk about curiosity, creativity at RIT festival  Monroe County Post

Leigh Rubin, who has drawn “Rubes” cartoons for more than 30 years, will help explain his process during this year's Imagine RIT: Creativity and Innovation ...


5 rituals that spark creativity at Pinterest, Flipboard, Amazon  Fast Company

Creativity and innovation happen when people break the script and make non-obvious connections. Rituals can provide a structure for people to switch to a ...


Creativity reaches into Swampscott through ReachArts - Itemlive  Daily Item

Jackie Kinney and Heidi Shear are organizing the Community Connections Festival at ReachArts. (Spenser R. Hasak). SWAMPSCOTT — ReachArts, the ...


AI & IP: Innovation & Creativity in an Age of Accelerated Change  International IP and the Public Interest

Posted by Papers | Apr 19, 2019 | Academic Resources. Author: Daryl Lim. Abstract: From a glimmer in the eye of a Victorian woman ahead of her time, AI has ...


TECC Day 2019 to focus on technology creativity, security and accessibility  SIU News

CARBONDALE, Ill. – A workshop at Southern Illinois University Carbondale next week will provide information on technology security, design and operations.


'World of Dance' 5th Judge: Division Front-Runner 'Cut' in Shocking Elimination  TooFab

A shocking elimination leaves everyone stunned as the Upper Team and Junior divisions lose half their numbers.


Cooking for one is an opportunity for creativity (like this fantastic stir-fried eggplant recipe)  The Globe and Mail

Cooking for yourself and you alone is an opportunity for creativity, for impromptu recipe development, and for spoiling yourself.


Apple Stores will celebrate Earth Day by using creativity to imagine a better world  9to5Mac

Each Earth Day, Apple spotlights its commitment to environmental protection with a new Sustainability Report, recycling program updates, and events designed ...


Spotlight on the Portrait Society Gallery's Tucked-away Enclave of Creativity  Milwaukee Magazine

This gallery is a place to return to, to see what's in there today, tomorrow and over and over again. We're shining a spotlight on some of Milwaukee's best arts ...


Inspiring creativity and innovation in the nation's capital  University of Miami

An academic festival featuring projects from schools belonging to the Atlantic Coast Conference was held at the Smithsonian's National Museum of American ...


To engage your mind, energize your body  The Globe and Mail

Physiologist and president of The Wells Performance Group, author of the bestsellers Superbodies, The Ripple Effect and The Focus Effect. Though body and ...


WATCH: Carolina Panthers set new standard for creativity with 2019 schedule release video  Saturday Down South

It's hard not to watch Carolina's 2019 schedule release video and be overcome with feelings of nostalgia, it's that good. The classic video game inspired video ...


Albuquerque mural project teaching kids about art, community  KRQE News 13

ALBUQUERQUE, N.M. (KRQE) - Students are brightening up a neighborhood and learning about the importance of community, all thanks to a local artist.


home | site map | Ocean Art
© 2006