Creativity Information

Creativity, Innovation, and Science - Separate and Distinct or Not?


There is a pervasive belief that creativity and innovation are separate and distinct from the concept of science. That creativity and innovation cannot be scientific. This is completely false.

An event begins to fall into the realms of science when experiments are repeatable and the results reproducible. The myth that creativity occurs out of the blue combines to create the impression that it is impossible to design repeatable experiments that generate reproducible results.

One useful definition for this article is to define creativity as problem identification and idea generation and innovation as idea selection, development and commercialisation.

To make creativity scientific, ask two questions:

a) Can repeatable experiments (processes, structures etc) be designed to increase problem identification? Is an increase of output reproducible?

b) Can repeatable experiments (processes, structures etc) be designed to increase idea generation? Is an increase of output reproducible?

To make innovation scientific, ask three questions:

a) Can repeatable experiments (processes, structures etc) be designed to increase idea selection effectiveness? Is an increase of output reproducible?

b) Can repeatable experiments (processes, structures etc) be designed to increase development output? Is an increase of output reproducible?

c) Can repeatable experiments (processes, structures etc) be designed to increase commercialisation output? Is an increase of output reproducible?

Answering the above:

a) It is not unusual for people to agree that repeatable experiments (processes, structures etc) can be designed to increase problem identification. Results - an increase of output - are reproducible.

b) When people need to generate ideas, they will herd people into a room with a flip chart and conduct an idea brainstorming session. Implicit in this action is the acceptance that certain processes and structures etc... increase idea generation. In fact there are an infinite number of processes and structures that increase idea generation and make insight more likely (see MBA dissertation at www.managing-creativity.com). Results - an increase of output - are reproducible.

c) It is not unusual for people to agree that repeatable experiments (processes, structures etc) can be designed to increase problem idea selection effectiveness. Results - an increase of output - are reproducible.

d) It is not unusual for people to agree that repeatable experiments (processes, structures etc) can be designed to increase development output. Results - an increase of output - are reproducible.

e) It is not unusual for people to agree that repeatable experiments (processes, structures etc) can be designed to increase commercialisation output. Results - an increase of output - are reproducible.

In conclusion, given the nature of creativity and innovation, it may not be possible to design repeatable experiments that produce exactly the same ideas, but it is possible to design repeatable experiments that always produce an increase in idea generation. Though you cannot predict what an idea will be, where it will occur and what form it will take you can increase the likelihood of ideas occurring. Further, you can increase the number of ideas produced, the rarity of those ideas, the diversity of those ideas and the frequency of their production.

There is much more to this??

This topic is covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com. You can also receive a regular, free newsletter by entering your email address at this site.

**********************************

You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.

Kal Bishop MBA is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com


MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


NBCSports.com

Jonathan Toews looks to add more creativity to his game
NBCSports.com
Blackhawks team captain Jonathan Toews is using NHL summer league to improve on his skill and creativity. NHL · News. Up next: Blackhawks · Blackhawks. Jonathan Toews looks to add more creativity to his game. 0:48. Jonathan Toews looks to add more ...



POLITICO.eu

How Europe smothers creativity
POLITICO.eu
The European creative industry faces great challenges. U.S. tech platforms such as Facebook, Amazon, Apple, Netflix and Google are expanding rapidly and are increasingly turning into competitors in what is still one of the Continent's most important ...



Fast Company

Lessons in fearless creativity from composer Max Richter
Fast Company
And if they try and change, we get upset, which is crazy because the whole point about [creativity] is it's unpredictable. It's free. It goes beyond categories. I just really try to stay focused on what the material is wanting to do. My basic ...



LancasterOnline

Mark DeRose encourages problem-solving creativity in children's shows
LancasterOnline
“I understand now how much creativity is so important across the board ... creativity in the sense of problem solving,” DeRose says. “So I definitely have gotten to the point where I'm going hey, I want to get this message of creativity across to kids ...



Edison: A neighborhood where creativity inspires community
south west michigan
Editor's note: This story is part of Southwest Michigan Second Wave's On the Ground Edison series. This is the third in the series written by one of our Community Correspondents. If you are lucky, a neighborhood is more than a collection of streets and ...



Los Angeles Times

National Choreographers Initiative allows creativity to flourish
Los Angeles Times
National Choreographers Initiative allows creativity to flourish. By Richard Chang. Jul 19, 2018 | 9:30 AM. National Choreographers Initiative allows creativity to flourish. Choreographer Mariana Oliveira, background, works with dancers Elise Pekarek ...



Afro American

Artscape Set to Showcase Diverse Creativity
Afro American
By Brandi Randolph, Special to the AFRO. Nothing screams summer in Baltimore quite like Artscape. It is a perfect representation of the city, as Baltimore's art scene is diverse and expansive. We have a microcosm of creativity that other cities are not ...



The Mercury News

Prisoners art exhibit examines creativity as a way to connect
The Mercury News
Los Gatos United Methodist Church wants visitors to see humanity in everyone. At its “Open the Door! Art from Within” exhibit, prisoners currently incarcerated in Santa Clara Correctional Facilities are showing off their artwork until the end of the month.



Gainesville Sun

At the Harn: Hallucinations influence artist's creativity
Gainesville Sun
At the Harn: Hallucinations influence artist's creativity. By Summer Jarro | Correspondent. Thursday. Jul 19, 2018 at 1:20 PM Jul 19, 2018 at 1:50 PM. Since a 2012 stroke, artist J. Fredric May has had hallucinations that he now uses in his work. J ...



Reskilling the analytics team: Math, science and creativity
TechTarget
In a 2009 study of its employee data, Google discovered that the top seven characteristics of a successful manager at the company didn't involve technical expertise. For example, they included being a good coach and an effective communicator, having a ...


Google News

home | site map | Ocean Art
© 2006