Creativity, Innovation, and Science - Separate and Distinct or Not?
There is a pervasive belief that creativity and innovation are separate and distinct from the concept of science. That creativity and innovation cannot be scientific. This is completely false.
An event begins to fall into the realms of science when experiments are repeatable and the results reproducible. The myth that creativity occurs out of the blue combines to create the impression that it is impossible to design repeatable experiments that generate reproducible results.
One useful definition for this article is to define creativity as problem identification and idea generation and innovation as idea selection, development and commercialisation.
To make creativity scientific, ask two questions:
a) Can repeatable experiments (processes, structures etc) be designed to increase problem identification? Is an increase of output reproducible?
b) Can repeatable experiments (processes, structures etc) be designed to increase idea generation? Is an increase of output reproducible?
To make innovation scientific, ask three questions:
a) Can repeatable experiments (processes, structures etc) be designed to increase idea selection effectiveness? Is an increase of output reproducible?
b) Can repeatable experiments (processes, structures etc) be designed to increase development output? Is an increase of output reproducible?
c) Can repeatable experiments (processes, structures etc) be designed to increase commercialisation output? Is an increase of output reproducible?
Answering the above:
a) It is not unusual for people to agree that repeatable experiments (processes, structures etc) can be designed to increase problem identification. Results - an increase of output - are reproducible.
b) When people need to generate ideas, they will herd people into a room with a flip chart and conduct an idea brainstorming session. Implicit in this action is the acceptance that certain processes and structures etc... increase idea generation. In fact there are an infinite number of processes and structures that increase idea generation and make insight more likely (see MBA dissertation at www.managing-creativity.com). Results - an increase of output - are reproducible.
c) It is not unusual for people to agree that repeatable experiments (processes, structures etc) can be designed to increase problem idea selection effectiveness. Results - an increase of output - are reproducible.
d) It is not unusual for people to agree that repeatable experiments (processes, structures etc) can be designed to increase development output. Results - an increase of output - are reproducible.
e) It is not unusual for people to agree that repeatable experiments (processes, structures etc) can be designed to increase commercialisation output. Results - an increase of output - are reproducible.
In conclusion, given the nature of creativity and innovation, it may not be possible to design repeatable experiments that produce exactly the same ideas, but it is possible to design repeatable experiments that always produce an increase in idea generation. Though you cannot predict what an idea will be, where it will occur and what form it will take you can increase the likelihood of ideas occurring. Further, you can increase the number of ideas produced, the rarity of those ideas, the diversity of those ideas and the frequency of their production.
There is much more to this??
This topic is covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com. You can also receive a regular, free newsletter by entering your email address at this site.
You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.
Kal Bishop MBA is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news
Riches Through Creative Thinking!
When solving problems after you have exhausted the normal means of coming up with the solution, think in terms of unorthodox methods. Vary your thinking and try to solve the problems by creating something completely new and irrelevant.
Top Ten Creative Strategies for Inspiring Creativity Where You Work and Play
Websites, automobiles, milk cartons, living spaces. Design saturates every aspect of our lives and the difference between success and failure could be the color purple, could be the person that you talk to every morning when you wake up, or could be the amount of light that streams into your office every day.
Creativity Management - Finding Your Voice
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.
Creativity and Communication Lessons from Crossing the Street
Spring is in full bloom, which means it's 'get back in shape time!' For me, that means strapping on the sneakers and going for a run (well, at this stage it's more of a slow loping jog..
Go Ahead and Think Outside the Box!
I am trying to create a discipline where I blog daily. This alone requires effort and commitment.
5 Ways to Enhance Your Creativity
We're born creative. However, this innate characteristic becomes buried as we get older.
Overcoming Artists Block (part 2)
Once you are ready to start working again you will know it instinctively. All artists go through periods of 'creative block' - it's normal, but after one such episode there are ways of stimulating ideas and getting the creative juices flowing again.
How To Master Your Game
Learn how to master your area of endeavor the right way. Start out by finding the people and books that will make you exceptional.
Drawing On Creativity: How To Trick Your Brain
Can you draw?Your answer to that question reveals a surprising amount about your brain and the way you integrate your right and left hemispheres. (In this article, the left side will be referred to as the dominant one, which is by far the most likely scenario.
Characteristics: Creative Types VS Clods!
Here are some odds & ends I have observed in creative-expert-genius types:Direction of Motivation: creatives move toward what they want in all areas of their life while the clods move away from what they don't want.Time Orientation: creatives look forward to completion.
Be Creative: 10 Easy Steps To Increase Your Confidence, Creativity and Cash In The Attention Economy
How can you be more creative? How can you turn creative ideas into cash. Want to be better at creative thinking?In Australia at the moment we are celebrating the Australian Innovation Festival.
Creativity and Innovation Management : Why Products Fail!
There is no sure fire route to commercial success but the probability of success can be increased. This is important for at least two reasons:a) Resource Management.
True Power: Understanding the Source of All Creation and Creativity
"True Power" is a series that will focus on proven techniques to accomplish any goal. Each exercise is designed to enlarge your ability to believe what you want is possible and will actually happen.
10 Ways to Thrive as a Creative Artist
1. Connect with your DREAM - Indulge yourself in a vision of the bigger picture and get out of the mire of self-doubt, details and challenges of today.
Achieving Limitless Creativity
There are many out there who wish to help individuals achieve limitless creativity. Such a noble endeavor to help fellow man; some creativity coaches are indeed working to set out simple principles which can help any individual get to that space.
9 Ways to Live Creatively
Creativity - according to Webster's it means having the ability or power to create; characterized by originality and expressiveness; imaginative. Ok that sounds great, wouldn't we all like to be more creative every day? Sometimes the hardest part to trying something new is the first step.
12 Ways To Boost Your Creativity At Work
As workplaces continue to rightsize and downsize, we all find ourselves doing more with less. How do we stay ahead of the workload while staying sane? The key is to put your creativity to work for you so you can do more with less and shine like never before.
Creativity Stereotypes - Are They Holding You Back?
Here's a quick quiz:1) When I see a see a sunrise, I'm moved to:A. Compose a poem.
Top Five Reasons to Cultivate Your Creativity
Cultivating your creativity is more than spending time with a hobby or performing and displaying your work. Cultivating your creativity takes time, awareness and deliberate action.
Connect with Your Surroundings
Clutter is one of my favourite topics, and I've written before about the many different types of clutter and how each affects our creativity and our creative expression.Clutter is just one part of our surroundings - our physical environment - that has an impact on our creativity.
|home | site map | Ocean Art|