Creativity Information

How To Get In The Zone And Blast Your Marketing To A Higher Level

This may come as a surprise... but many marketers are so busy, they don't have time to get to the next level.

Direct marketers are busy people. But sometimes you can be too busy for your own good.

So busy in fact that you fail to see the opportunities to move up a level in your career.

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When Richard Branson set up Virgin Airways, did he sit in his office and wonder if it would ever work? Did Bill Gates sit in his office wondering if anyone would want to buy his Windows product? No, they both knew they would be successful and worked unceasingly to make it happen.

When working to achieve your goals, you need that unerring sense of confidence and lack of doubt in yourself. You must Know it is going to happen and that you will succeed. We are not talking about thinking you will succeed, believing you will succeed or knowing you will achieve your goal. They are all intellectual forms of Knowing, Knowing with a capital K; that solid feeling in the pit of your stomach that you will make happen and you cannot fail. Expect it to happen and know there is no other way. It will happen. This Knowing gives you drive and commitment to see you through to the success of your goal.

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Four Ways Creativity Turns Your 'Job' Into Your Life's Work
We are born with all of the creative gifts we can ever use. Then they are systematically programmed out of us by the demands of modern life. In 1965, a thoughtful researcher named George Land developed a creativity test for NASA to help select ...

Want to Nurture Creativity? First, Get the Culture Right
Is creativity inborn or can it be taught? David Yager, CEO of the University of the Arts (UArts) in Philadelphia, believes it can be taught. It's one of his main areas of focus at the institution. Yager is working on building a Ph.D. program on ...

Grand Island Independent

Chapman students showcase teamwork, creativity as part of Destination Imagination
Grand Island Independent
CHAPMAN — Five Chapman School students are able to put their creativity, teamwork and problem-solving skills to the test as part of the school's Destination Imagination team. The Chapman School Destination Imagination team consists of fifth-graders ...

Team behind RJ campaigns shines again at regional creativity ...
Jordan Times
AMMAN — The marketing team behind the now famous Royal Jordanian (RJ) media campaigns once again put Jordan's creativity under the regional spotlight, seizing the Grand Prix at the Dubai Lynx Festival of Creativity for the second year in a row.

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Laralyn McWilliams on rediscovering creativity following trauma
Emotional distress caused by uncontrollable life events robs us of our creative power. This was the message from Laralyn McWilliams, chief creative officer at Skydance Interactive who, at an emotional talk at GDC 2018, recounted her experience ...

Workplaces must embrace creativity to enhance productivity | Expert column
With productivity and efficiency gains in decline, how does a business continue to succeed, grow and compete in the marketplace? The answer is creativity. Whether it's a new product, a new process or a new service, finding and developing that next ...

Business Day

Joburg festival: Africa, the one source of humanity and creativity
Business Day
To celebrate the transformative power of African creativity in music, fashion, art and photography, the One Source Live festival brings together artists in Johannesburg. The event is inspired by Absolut Vodka's "one source philosophy" — the brand is ...

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ECM Publishers

Finding creativity in science
ECM Publishers
The innovation center is less than a year old, and Westlake is already working on improvements. Next year the center will offer capstone type classes where students will work on a project to present at the end of the term. Westlake said he would also ...

Santa Clarita Gazette (satire) (press release) (blog)

Creativity Advocacy – Divine Drivel
Santa Clarita Gazette (satire) (press release) (blog)
When I worked with Bette Midler for a short stint in 2016, she affectionately called my Creativity exercises “drivel.” After all, she's an industry veteran and a can-do professional. She is well aware that no one ever gets anywhere in entertainment ...

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Bluefield Daily Telegraph

Ingenuity, creativity and Plan A
Bluefield Daily Telegraph
Ingenuity. I've always looked up to MacGyver. I can't say I ever watched the show, but I understand the concept. You can do anything with a little ingenuity and a paper clip. Right? The thing I want to talk about today is creativity. Some have it. Some ...

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