Creativity Information

Creativity And You


95 percent of what we know about the brain, we have learned in the last 20 years. So, your beliefs about creativity were probably shaped by faulty information.

For instance, many believe that only special, talented people are creative - and you have to be born that way.

Wrong.

The notion that geniuses such as Shakespeare, Picasso and Mozart were `gifted' is a myth, according to a recent study at Exeter University. Researchers examined outstanding performances in the arts, mathematics and sports, to find out if "the widespread belief that to reach high levels of ability a person must possess an innate potential called talent."

This particular study concludes that excellence is determined by five key elements:

  • opportunities

  • encouragement

  • training

  • motivation

  • practice (this one, most of all)

The research also indicates that few showed early signs of promise prior to parental encouragement, and no one reached high levels of achievement in their field without devoting thousands of hours of serious training. Consider Mozart who trained for 16 years before he produced an cknowledged masterwork.

Let me tell you a few more interesting facts about creativity:

- Research shows that everyone has creative abilities. The more training you have and the more diverse the training,the greater is your potential for creative output.

- Additionally, it has been shown that in creativity quantity equals quality. In fact, the longer the list of ideas, the higher the quality of the final solution. Typically, the highest quality ideas appear at the end of the list.

- The average adult thinks of three to six alternatives for any given situation. The average child thinks of 60.

- Creativity is an individual process. Traditional brainstorming has been proven ineffective because of fear of social disapproval.

- Groups are best for idea selection rather than idea generation.

All of this is interesting and enlightening but doesn't necessarily get to the root of the issue of creativity. I think there is one element even more important than the five mentioned above. Let me tell you a true story to illustrate what I think the prime factor in creativity is.

A New York publisher was concerned about the lack of creativity among his editorial and marketing staff. He hired psychologists to try to determine what differentiated the creative employees from the others. After a year of study, the psychologists discovered that there was only one difference between creative and non-creative employees: belief in their creativity. Creative employees believed they were creative, and the non-creative ones believed they were not.

So, you are creative, I guarantee it. All you have to do is believe me. Is that too much to ask?

Harry Hoover is managing principal of Hoover ink PR, http://www.hoover-ink.com. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Duke Energy, Levolor, New World Mortgage, North Carolina Tourism, VELUX and Verbatim.


MORE RESOURCES:
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Forbes

How To Unleash Your Creativity, From A Stanford Professor
Forbes
Everyone has ideas. Some of us even have great ideas. But not everyone has ideas that grow into multi-million dollar businesses. What is it about those few people that makes them capable of using their creativity in such clever entrepreneurial ways ...



Science News (blog)

An abundance of toys can curb kids' creativity and focus
Science News (blog)
Toddlers play longer and more creatively with toys when there are fewer toys around, researchers report November 27 in Infant Behavior and Development. Researchers led by occupational therapist Alexia Metz at the University of Toledo in Ohio were ...



PRI

Gary Marcus: Defining creativity | Public Radio International
PRI
Creativity is almost always associated with the arts, but Gary Marcus tells us how creativity takes on different forms in all aspects of life.

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British Journal of Photography

New magazine Clove puts the spotlight on South Asian creativity
British Journal of Photography
Launched on 11 December, a brand new biannual, Clove, has a refreshing take on art and culture. Founded by London-based, British-Indian journalist Debika Ray, the magazine focuses on creative work from South Asia and its global diaspora. “My impression ...



Coloring Books Relieve Some Stress, But Real Art Therapy Boosts Mood, Creativity
PsychCentral.com
A new study shows that although the extremely popular adult coloring books can reduce stress, they are not nearly as effective for mental health as engaging in true art therapy. The findings show that participants who created their own art in a ...

and more »


How Do Leaders Foster Engagement and Creativity?
Yale News
Research has shown that companies are efficient and effective when a proactive, flexible, fill-in-where-there's-a-need ethos of “organizational citizenship” is the norm. That works best when employees can go above and beyond in ways that are ...



TES News

On the originality of species: we have creativity beyond measure
TES News
In Afterimage, Polish director Andrzej Wajda's last film, an enormous banner depicting Stalin is draped over avant-garde artist Władysław Strzemiński's window, turning both the room and his canvas a dark red. This stunning visual metaphor conveys what ...



Frederick News Post

Walkersville students win top creativity awards at state recycling contest
Frederick News Post
Parker Montour, of Walkersville High School, stands with her sculpture “P.E.T. Wire Wolf,” which was first runner-up in the Creativity category at the 16th annual Rethink Recycling contest in Baltimore. Courtesy photo. Cheyenne Reese, of Walkersville ...



South China Morning Post

Bangladesh's top art-collecting couple promote creativity and religious tolerance amid Rohingya crisis
South China Morning Post
... and Southeast Asian art and design, and The Collector took the opportunity to obtain a first-hand update on their ambitious art centre, which is under construction in northeastern Bangladesh. Due to open in 2018, the 105-hectare Srihatta-Samdani ...



TES News

Chasing creativity
TES News
Often cited as the key skill for future generations, creative thinking is already at the heart of some curricula. Now, even Pisa is looking at developing an assessment for it. But what is creativity? And if we can't definitively say what it is, how can ...


Google News

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