Creativity Information

Be Creative: 10 Easy Steps To Increase Your Confidence, Creativity and Cash In The Attention Economy


How can you be more creative? How can you turn creative ideas into cash. Want to be better at creative thinking?

In Australia at the moment we are celebrating the Australian Innovation Festival.

This years theme is Innovation and You.

The festival was established to celebrate the best in Australian innovation.

According to the official brochure innovation can be defined as "a process that transfers ideas through business activity into saleable goods, processes and services".

I have been proud to present a range of seminars as part of the festival and attend the official launch.

I was impressed by guest speaker, John Howkins who is a leading figure in global communications, media and entertainment. I'm currently reading his groundbreaking book The Creative Economy.

As I sat, listened and then reflected on his presentation, here is my analysis distilled down into my Top 10 Tips:

1. Create a Confidence Culture. Don't rely only on your own individual talent to have and implement ideas. When you have ideas you need to convince people to invest in those ideas. This relies on your confidence and ability to persuade people to turn a dream into reality. If you're not confident in your idea how can you convince others to invest time, money and resources in it?

2. Sit and Think and Look and Question. The best answers to problems are solved by observation, analysis and insight. Take time out to practice these too often lost skills. Appreciate time working on your own. As Dr Karl Kruszelnicki says in his IQ case study on Nobel Prize Winners (who by the way have normal IQs around the 120 mark), "its not the answers that get you to the blue hall, but the questions!"

3. Attitude. Ideas are available to anyone. All you need is your brain because it is made up of perceptions and memories which form inherited ideas. Put the priority on ideas rather than data. In our democratic and populist societies, we're seeing the rise of the individual. Be an individual to stand out from the crowd and nurture your uniqueness, but also be a team player. This unique combination is essential for success.

It is a credo I live by. Framed hanging on the wall in my office in a prominent position is a poster with my logo and this message:

"OUR CORE VALUES. The following values are actively fostered, encouraged and central to the way we do business: Creativity Excellence Service Teamwork"

Have an attitude, live it and be consistent.

4. Be Competitive and Tough. The barriers of entry for new ideas are extremely low, even non-existent. You need to outsmart your competition and understand patents, copyright, trademarks and other intellectual property laws that protect ideas. What business is about, is not the technology, but about ideas and the application and protection of ideas.

Howkins compares the examples of two brilliant men, Microsoft founder Bill Gates and inventor of the Internet, Tim Berners-Lee. Gates protected his idea and is now the wealthiest man on the planet. Berners-Lee didn't and yet his invention has changed the way we communicate.

5. The Ability To Change People's Mind. Being part of the creative economy is about changing people's minds. If you want your ideas to be taken seriously, you need to have outstanding persuasion and influence skills.

6. Learn Endlessly. Ideas are about doing something different and better. Borrow. Innovate. In beautiful Perth where I live, as well as the low cost of living, stunning lifestyle and great weather - we have another advantage. I call it the isolation, ideas and innovation factor. We live in the most isolated city in the world and this is both a negative and positive. The positive is remoteness breeds creativity. When you stop learning, you stop being creative.

7. Excel In The Attention Economy We now live in an economy where creativity, the media and entertainment dominate. It seeps into every crease, fold and cranny in our lives. Learn to excel in this economy. Understand the pressures and the principles of living in this age.

I call this a time when the Three C's of Change are on the increase:

Chaos, Clutter, and Competition Chaos - Our lives are getting busier and busier and more and more chaotic as we sift through the masses of information coming at us.

Clutter - This mass of information is getting held up, like grains of sand in an hourglass, and the sheer volume is cluttering up our lives and decision-making processes.

Competition - It is an increasingly competitive marketplace now, with me too brands, look at me brands, and global brands dominating the marketplace. It is increasingly difficult to be truly unique and standout from the crowd.

8. To Make A Mistake Is Not To Fail. There's a well-known saying along the lines of "a mistake is only a mistake if you don't learn from it". The rate of failure is high within an economy built on ideas. That failure can be at a personal, company or even Government policy level. Learn how to deal with failure and manage it. Traditionally bureaucrats have focussed on policy and businesses avoid risk.

When a senior executive at the ABC, I always found this a challenge as a manager. A delicate balancing act was required to encourage creativity to make good programs on the one hand, while working within a dinosaur-like, bureacratic, public service culture where policy and process dominate. I learnt the hard way there is an unstable relationship between creativity, innovation and bureacracy. You can read a full article about these challenges originally published in The West Australian newspaper in November 2000 here.

9. Build A Powerful Personal Brand. How creative you are, whether your ideas are accepted and how often you fail will impact on your personal identity. Your identity is how others see you. Manage these perceptions and build a strong personal brand that is resilient, reliable and real.

10. Have Ideas, Make Fun, Make Money. Ideas are the currency and rules by which we get access to capital. If you have the right idea, with the right support, you can have great fun and make a huge amount of money along the way.

Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries.

You can subscribe by visiting http://www.8mmedia.com. Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.blogspot.com.


MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


POLITICO.eu

How Europe smothers creativity
POLITICO.eu
The European creative industry faces great challenges. U.S. tech platforms such as Facebook, Amazon, Apple, Netflix and Google are expanding rapidly and are increasingly turning into competitors in what is still one of the Continent's most important ...



Afro American

Artscape Set to Showcase Diverse Creativity
Afro American
By Brandi Randolph, Special to the AFRO. Nothing screams summer in Baltimore quite like Artscape. It is a perfect representation of the city, as Baltimore's art scene is diverse and expansive. We have a microcosm of creativity that other cities are not ...



Fast Company

Lessons in fearless creativity from composer Max Richter
Fast Company
And if they try and change, we get upset, which is crazy because the whole point about [creativity] is it's unpredictable. It's free. It goes beyond categories. I just really try to stay focused on what the material is wanting to do. My basic ...



LancasterOnline

Mark DeRose encourages problem-solving creativity in children's shows
LancasterOnline
“I understand now how much creativity is so important across the board ... creativity in the sense of problem solving,” DeRose says. “So I definitely have gotten to the point where I'm going hey, I want to get this message of creativity across to kids ...



Edison: A neighborhood where creativity inspires community
south west michigan
Editor's note: This story is part of Southwest Michigan Second Wave's On the Ground Edison series. This is the third in the series written by one of our Community Correspondents. If you are lucky, a neighborhood is more than a collection of streets and ...



The Mercury News

Prisoners art exhibit examines creativity as a way to connect
The Mercury News
Los Gatos United Methodist Church wants visitors to see humanity in everyone. At its “Open the Door! Art from Within” exhibit, prisoners currently incarcerated in Santa Clara Correctional Facilities are showing off their artwork until the end of the month.



Los Angeles Times

National Choreographers Initiative allows creativity to flourish
Los Angeles Times
National Choreographers Initiative allows creativity to flourish. By Richard Chang. Jul 19, 2018 | 9:30 AM. National Choreographers Initiative allows creativity to flourish. Choreographer Mariana Oliveira, background, works with dancers Elise Pekarek ...



The Guardian

Tiger Woods in frame with need for creativity at parched Carnoustie
The Guardian
The evidence of one of golf's greatest stories lies deep in Carnoustie. Natural Scottish reticence provides the explanation for that. If Ben Hogan, one of the finest players of all time, had produced one-off heroics to triumph closer to his Texas home ...
Tiger Woods: Open's need for creativity offers best chance of major successKITV Honolulu
Tiger Woods: Open's need for creativity offers best chance of ma - WENY NewsWENY-TV
British Open: Tiger Woods just fine with links golf, loves the creativity requiredChronicle Telegram
The Telegraph India
all 2,036 news articles »


VentureBeat

How Unreal Engine 4.20 will jumpstart creativity, scalability, and ...
VentureBeat
With so much news about Fortnite lately, it's easier to forget that Epic Games makes the Unreal Engine. But today, the game engine behind some of the most ...
Unreal Engine 4.20 Released!Unreal Engine

all 26 news articles »


New York Times

Forget a Fast Car. Creativity Is the New Midlife Crisis Cure.
New York Times
“People see creativity as the solution to the midlife crisis,” said Julia Cameron, the high priestess of the creative movement whose book “The Artist's Way: A Spiritual Path to Creativity” has sold more than four million copies since it was published ...


Google News

home | site map | Ocean Art
© 2006