| |
| |
|
Creativity Information |
|
|
|
Be Creative: 10 Easy Steps To Increase Your Confidence, Creativity and Cash In The Attention Economy
How can you be more creative? How can you turn creative ideas into cash. Want to be better at creative thinking? In Australia at the moment we are celebrating the Australian Innovation Festival. This years theme is Innovation and You. The festival was established to celebrate the best in Australian innovation. According to the official brochure innovation can be defined as "a process that transfers ideas through business activity into saleable goods, processes and services". I have been proud to present a range of seminars as part of the festival and attend the official launch. I was impressed by guest speaker, John Howkins who is a leading figure in global communications, media and entertainment. I'm currently reading his groundbreaking book The Creative Economy. As I sat, listened and then reflected on his presentation, here is my analysis distilled down into my Top 10 Tips: 1. Create a Confidence Culture. Don't rely only on your own individual talent to have and implement ideas. When you have ideas you need to convince people to invest in those ideas. This relies on your confidence and ability to persuade people to turn a dream into reality. If you're not confident in your idea how can you convince others to invest time, money and resources in it? 2. Sit and Think and Look and Question. The best answers to problems are solved by observation, analysis and insight. Take time out to practice these too often lost skills. Appreciate time working on your own. As Dr Karl Kruszelnicki says in his IQ case study on Nobel Prize Winners (who by the way have normal IQs around the 120 mark), "its not the answers that get you to the blue hall, but the questions!" 3. Attitude. Ideas are available to anyone. All you need is your brain because it is made up of perceptions and memories which form inherited ideas. Put the priority on ideas rather than data. In our democratic and populist societies, we're seeing the rise of the individual. Be an individual to stand out from the crowd and nurture your uniqueness, but also be a team player. This unique combination is essential for success. It is a credo I live by. Framed hanging on the wall in my office in a prominent position is a poster with my logo and this message: "OUR CORE VALUES. The following values are actively fostered, encouraged and central to the way we do business: Creativity Excellence Service Teamwork" Have an attitude, live it and be consistent. 4. Be Competitive and Tough. The barriers of entry for new ideas are extremely low, even non-existent. You need to outsmart your competition and understand patents, copyright, trademarks and other intellectual property laws that protect ideas. What business is about, is not the technology, but about ideas and the application and protection of ideas. Howkins compares the examples of two brilliant men, Microsoft founder Bill Gates and inventor of the Internet, Tim Berners-Lee. Gates protected his idea and is now the wealthiest man on the planet. Berners-Lee didn't and yet his invention has changed the way we communicate. 5. The Ability To Change People's Mind. Being part of the creative economy is about changing people's minds. If you want your ideas to be taken seriously, you need to have outstanding persuasion and influence skills. 6. Learn Endlessly. Ideas are about doing something different and better. Borrow. Innovate. In beautiful Perth where I live, as well as the low cost of living, stunning lifestyle and great weather - we have another advantage. I call it the isolation, ideas and innovation factor. We live in the most isolated city in the world and this is both a negative and positive. The positive is remoteness breeds creativity. When you stop learning, you stop being creative. 7. Excel In The Attention Economy We now live in an economy where creativity, the media and entertainment dominate. It seeps into every crease, fold and cranny in our lives. Learn to excel in this economy. Understand the pressures and the principles of living in this age. I call this a time when the Three C's of Change are on the increase: Chaos, Clutter, and Competition Chaos - Our lives are getting busier and busier and more and more chaotic as we sift through the masses of information coming at us. Clutter - This mass of information is getting held up, like grains of sand in an hourglass, and the sheer volume is cluttering up our lives and decision-making processes. Competition - It is an increasingly competitive marketplace now, with me too brands, look at me brands, and global brands dominating the marketplace. It is increasingly difficult to be truly unique and standout from the crowd. 8. To Make A Mistake Is Not To Fail. There's a well-known saying along the lines of "a mistake is only a mistake if you don't learn from it". The rate of failure is high within an economy built on ideas. That failure can be at a personal, company or even Government policy level. Learn how to deal with failure and manage it. Traditionally bureaucrats have focussed on policy and businesses avoid risk. When a senior executive at the ABC, I always found this a challenge as a manager. A delicate balancing act was required to encourage creativity to make good programs on the one hand, while working within a dinosaur-like, bureacratic, public service culture where policy and process dominate. I learnt the hard way there is an unstable relationship between creativity, innovation and bureacracy. You can read a full article about these challenges originally published in The West Australian newspaper in November 2000 here. 9. Build A Powerful Personal Brand. How creative you are, whether your ideas are accepted and how often you fail will impact on your personal identity. Your identity is how others see you. Manage these perceptions and build a strong personal brand that is resilient, reliable and real. 10. Have Ideas, Make Fun, Make Money. Ideas are the currency and rules by which we get access to capital. If you have the right idea, with the right support, you can have great fun and make a huge amount of money along the way. Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries. You can subscribe by visiting http://www.8mmedia.com. Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.blogspot.com.
MORE RESOURCES:
Creativity - Google News |
|
|
|
RELATED ARTICLES
I Want To Create... What would you like to create? A peaceful life, a successful life, a good life, a sculpture, a piece of art, a book? What is it that you would like to create? Whatever you want you can achieve it. All you have to do is follow your natural compass. Dare to Dream Have you ever thought of this? When you were young and at school the teachers always reprimanded the dreamers - "You live on another planet", "You've got your head full of silly notions!" and the like.Then we are in the playground. Take Time To Think I recently saw a program on television wherein the participants discussed the degree to which present day computer technology has contributed to our economy, well-being and our ability to communicate. They pointed out the many ways that this technology was already obsolete and that further refinements will impact our future in ways we dare not imagine. Be Creative to Get Money Creativity alone can make you money and no matter what anyone tells you or what you think, anyone can be creative. Creativity is like a skill that needs to be developed. Creating Reality - Discovering the Magician Within We all create our own reality each and every day, whether we are aware of the power that we possess or not. We all have a built-in mechanism that runs twenty-four hours a day, seven days a week, three-hundred-sixty-five days a year, non-stop. Fear & Creativity My fears are most powerful when they're simmering just under the surface of my awareness. I'm resistant to a new idea, I'm defensive about holding on to my old ways, I feel excited and panicked at the same time - these are sure-fire signs that there's some fear under there. The Optimal Mind State Let's begin by defining the optimal mind state and the power it will give you to channel your energy toward your desired outcome. The optimal mind state is a quality of attention that leads to the highest level of concentration. Art, Artists and Money Practical money tips for people in the arts.1. Improvisation in Life and the Arts: What I learned from Free Play by Stephen Nachmanovitch Can you be an artist while you're washing the dishes?In this article I share some of my learning and impressions from a chapter of the exceptional book, "Free Play", by Stephen Nachmanovitch.This subtitle of this book, "The Power of Improvisation in Life and the Arts", speaks of bringing the improvising we do as creative artists into our daily routines and interactions. Creativity Management - The Value Of An Idea? Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas. Seeing Problems From Their Creative Side Did you know that winning actually puts less wear and tear on the body than worrying? And did you know that you could worry yourself sick to the point that you'll end up in a hospital bed? And that, depending on the severity of the problem, when it becomes chronic and acceptable mode of conduct, it could lead to options beyond hospitalization? It could very well lead to imprisonment or interment!Dr. Charles H. Art of Creation with Attention Attention is the greatest creative power in the world. If you command your attention, you command your creation/life. 20 Ways to Keep Your Writing Inspiration and Creativity High When stressed or blocked it is wise to make a change so thatwe don't stay in that place. Yet, many times we forget someof the simple things that we can do for ourselves, quicklyand easily to bring our inspiration back and increase ourcreativity. Forget Thinking Outside The Box....GET Outside The Box I happened to overhear a conversation the other day between two men?Young man has started learning about real estate investing. He has read books and attended seminars put on by some gurus who make more money selling information about real estate investing than they do investing in real estate BUT at least he is taking the initiative to learn more. What Open Stage is Teaching Me About Life After many years of performing as a vocalist, I switched my focus to my training and work as a music therapist. I love sharing my music with my clients with special needs and it continues to be an incredibly rewarding field of work. Becoming Radiant: Boost Your Teams Creativity with Mind Mapping I don't take notes anymore. Instead, I create one wildly colorful, creative and inspiring page whenever I need to make a decision, prepare a presentation, or plan an event. Gifts of the Inner Voice Now that I no longer awaken to the sound of a jarring alarm clock, I've learned to welcome the early morning hours.Because that is the time when I can hear my inner voice most clearly. Creativity Management - Working From Real Life Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas. Creativity Management - Synergy of Craft and Art Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas. Innovation Through Concept-Combination There are many creative problem solving techniques used by inventors to come up with new solutions to old problems. For sheer innovation, though, it's hard to beat the technique of concept-combination.
|
| home | site map | Ocean Art |
| © 2006 |
