Creativity Information

Creativity Management - Its All About Routine


Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.

There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.

There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

It's all about routine

Graham Green, the famous English novelist, said that his success was down to writing 500 words a day. The value of routine in enhancing creative output is often underestimated:

a) Incremental goals such as the above produce far more output than random moments of waiting for inspiration or a "do your best" approach.

b) Inspiration and insight are the result of the mind working on problems at various cognitive levels. By keeping to a routine, problems constantly are identified and put into focus and the mind is tasked to solve them on a regular basis. Insight and inspiration are increased in frequency and duration.

c) The increased output that results form routine also increases the probability that quality will emerge. The relationship between quantity and quality should not be underestimated. Some of the most recognised works have been produced when the creator was being most prolific.

d) Routine increases the rate at which competencies, refined methodology, knowledge and process are learned, thus speeding up optimisation of performance.

e) Creative leaps or radical innovations are usually made by individuals who have significant experience in a field. Glover et al (1989) identified only three notable works produced before year ten of a composer's career. If you want to make a breakthrough you have to put in the time.

These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com/

You can also receive a regular, free newsletter by entering your email address at this site.

Kal Bishop, MBA

**********************************

You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.

Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com/


MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


AdExchanger

Data And Creativity: Living In Sin
AdExchanger
Meanwhile, the czars of data have their own concerns: Is creativity superficial and the enemy of quantifiable measurable success? The answer to both is yes. That's because an overreliance on either data or creativity is the quickest path to failure ...



The Conversation UK

Creativity is a human quality that exists in every single one of us
The Conversation UK
When you think about creativity, it might be highly creative people like Mozart, da Vinci or Einstein who spring to mind. They were all considered to be “geniuses” for their somewhat unique talents that led to global innovation in their fields. Their ...

and more »


B&T

How To Foster A Culture Of Creativity
B&T
A culture of creativity isn't about bringing together hipsters in pimped-up rooms with ping-pong tables. It is about creating safe spaces in which everyone can be heard, and ideas shared and implemented through solid leadership. If people always see ...



AdAge.com

Sorrell: S4 Capital isn't actually snubbing creativity | Agency News ...
AdAge.com
Martin Sorrell — whose S4 Capital recently began listing on the London Stock Exchange — asserted Tuesday his new venture isn't snubbing creativity even ...

and more »


Battle Creek Enquirer

Creativity abounds during Fall into the Arts in Battle Creek
Battle Creek Enquirer
Seventh-grader Colin Replogle said he likes art because you can make whatever you wish. That was certainly true Friday night when creativity abounded in downtown Battle Creek during Fall into the Arts. Projects ranged from Replogle's Froot Loops art at ...



INTHEBLACK

The human factor: harnessing creativity and innovation
INTHEBLACK
Creativity has always been at the heart of human endeavours but in a time when information overload has become our daily reality, it can be hard to find the headspace for creative solutions. Sir Ken Robinson, appearing at the World Congress of ...



GCC seeks enterprising individuals for upcoming Creativity Conference
The Livingston County News
BATAVIA – The Business and Commerce department at Genesee Community College has scheduled its sixth Creativity Conference for Nov. 14 at GCC's Batavia Campus, 1 College Rd. Under the theme of “Creativity in the Entrepreneurial Zone,” the ...



Entries for Ad Age's Agency A-List & Creativity Awards are now open
AdAge.com (blog)
Now in their third year, the Creativity Awards highlight outstanding work, people and tech in categories including Campaign of the Year, Creative Director of the Year, Best Work for Good, Consumer Product of the Year, and Startup of the Year.



The Conversation UK

Creativity can be the bridge between science and humanities education
The Conversation UK
Creativity might traditionally be associated with the arts and humanities, but it is equally important for complex problem solving in science, technology, engineering and maths. Important creativity skills include listening, observation and empathy as ...



Patch.com

Finding Creativity: 5 Questions With DISCO's Brian Connell
Patch.com
BIRMINGHAM, AL - Educator, writer, musician, artist - whatever you want to call Brian Connell - would likely be accurate for the new director of the Birmingham non-profit Desert Island Supply Company. DISCO is located in Woodlawn and aims at keeping ...


Google News

home | site map | Ocean Art
© 2006