Creativity Information

Creativity Management - The Value Of An Idea?


Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.

There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.

There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

The value of an idea?

How much is an idea worth? The old Hollywood axiom sums it up nicely - ideas are a dime a dozen, and then factor in depreciation. The reason for this is twofold:

a) Good ideas are actually very easy to produce. With techniques such as creative versus critical thinking, lateral thinking, prolific output, the right organizational culture, organizational structure, the correct competency mix, a high degree of intellectual cross pollination, knowledge sources, diverse and novel participants, bridging techniques, varied and diverse stimuli and so forth? good ideas are a dime a dozen.

b) A good idea is only an idea until it is successfully implemented. People trumpet their great ideas without ever practically evaluating them. The Economist (2003b) states that 3000 bright ideas are needed for 100 worthwhile projects, which in turn will be winnowed down to four development programmes for new products. And four such development programmes are the minimum needed to stand any chance of getting one winner.

These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com/

You can also receive a regular, free newsletter by entering your email address at this site.

Kal Bishop, MBA

**********************************

You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.

Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com/


MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


INSIDER

Researchers have long been fascinated by the potential link between creativity and mental health — here's why it ...
INSIDER
Psychologists have long been fascinated by the tentative link between mental health and creativity. It's no secret that some of the most famous artists of all time were plagued with delusions and hallucinations, and to this day we see news stories of ...



TAPinto.net

Serenity by the Sea Too: A Cache of Creativity Abounds This Weekend
TAPinto.net
BELMAR, NJ — Color it bold, bright and brilliant this weekend, July 21 and July 22, at Serenity by the Sea Too's Artisan MarketPlace. From 2 to 7 p.m. on each day, the gift galleria at 1004 Main Street will “pop” with creative and unique offerings ...



NBCSports.com

Jonathan Toews looks to add more creativity to his game
NBCSports.com
Blackhawks team captain Jonathan Toews is using NHL summer league to improve on his skill and creativity. NHL · News. Up next: Blackhawks · Blackhawks. Jonathan Toews looks to add more creativity to his game. 0:48. Jonathan Toews looks to add more ...



Syfy Wire

SDCC: Cosplay creativity explodes in Day 2, with lots of group ... - Syfy
Syfy Wire
After a bit of a warmup day on Thursday, the cosplay scene at San Diego Comic-Con blew up on Friday as more geeks (and their presumably very heavy ...

and more »


Grand Forks Herald

Cattlemen at heart:Creativity gives next generation of farmers a boost
Grand Forks Herald
WILLMAR, Minn. — When he looks at the herd of 100 Angus cows and their frisky spring calves grazing in a pasture of belly-high grass, Cullen Fischer still can't believe his lifelong dream of raising cattle is coming true. “It's kind of a pinch-me ...

and more »


Santa Clarita Gazette (satire) (press release) (blog)

Creativity Advocacy – Creativity and Transcendence
Santa Clarita Gazette (satire) (press release) (blog)
Here is a great quote for anyone who follows the history of Creativity: “Romantics believed that … all creation participates in eternal truth and all things are part of the whole and of each other … and since all creation has a common origin, a ...



How Europe smothers creativity
POLITICO.eu
The European creative industry faces great challenges. U.S. tech platforms such as Facebook, Amazon, Apple, Netflix and Google are expanding rapidly and are increasingly turning into competitors in what is still one of the Continent's most important ...



Fast Company

Lessons in fearless creativity from composer Max Richter
Fast Company
And if they try and change, we get upset, which is crazy because the whole point about [creativity] is it's unpredictable. It's free. It goes beyond categories. I just really try to stay focused on what the material is wanting to do. My basic ...



10News

Slide Show: Cosplayers level up creativity, intricacy at San Diego Comic-Con 2018
10News
Slide Show: Cosplayers level up creativity, intricacy at San Diego Comic-Con 2018. San Diego's warm tropical weather didn't deter the several hundred dedicated fans that suited up in layers of cloth, body props, and make up to celebrate comics, movies ...

and more »


New York Times

Forget a Fast Car. Creativity Is the New Midlife Crisis Cure.
New York Times
“People see creativity as the solution to the midlife crisis,” said Julia Cameron, the high priestess of the creative movement whose book “The Artist's Way: A Spiritual Path to Creativity” has sold more than four million copies since it was published ...


Google News

home | site map | Ocean Art
© 2006