Creativity Information

Creativity Management - Working From Real Life

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.

There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.

There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

Working from real life

There are a number of reasons why working from real life generates better ideas than fiction or mental invention. Supporting arguments include:

a) Mental invention is one of the least successful idea types. Random event with previous knowledge, solution spotting and need spotting are far more successful.

b) The best ideas come from those people who have the most tacit knowledge - those that have had a life long interest in many subjects.

c) Truffaut said that his ideas derive 20% autobiography, 20% from newspapers, 20% from interpersonal interaction, 20% from fiction.

d) The best ideas derive from intellectual cross-pollination, networks and collaboration.

e) Though idea generation is a cognitive activity, you cannot separate the idea from its influences.

These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from

You can also receive a regular, free newsletter by entering your email address at this site.

Kal Bishop, MBA


You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.

Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at


Four Ways Creativity Turns Your 'Job' Into Your Life's Work
We are born with all of the creative gifts we can ever use. Then they are systematically programmed out of us by the demands of modern life. In 1965, a thoughtful researcher named George Land developed a creativity test for NASA to help select ...

Torrington Register Citizen

Gilbert students show off fruits of creativity with art show
Torrington Register Citizen
Students from The Gilbert School showed off the fruits of their creativity Thursday evening as part of the annual art show at the Winsted institution. Above, sophomore Elaina Brennan discusses her works with ... more. Photo: Ben Lambert / Hearst ...

Want to Nurture Creativity? First, Get the Culture Right
Is creativity inborn or can it be taught? David Yager, CEO of the University of the Arts (UArts) in Philadelphia, believes it can be taught. It's one of his main areas of focus at the institution. Yager is working on building a Ph.D. program on ...

ECM Publishers

Finding creativity in science
ECM Publishers
The innovation center is less than a year old, and Westlake is already working on improvements. Next year the center will offer capstone type classes where students will work on a project to present at the end of the term. Westlake said he would also ...

Team behind RJ campaigns shines again at regional creativity ...
Jordan Times
AMMAN — The marketing team behind the now famous Royal Jordanian (RJ) media campaigns once again put Jordan's creativity under the regional spotlight, seizing the Grand Prix at the Dubai Lynx Festival of Creativity for the second year in a row.

and more »

Laralyn McWilliams on rediscovering creativity following trauma
Emotional distress caused by uncontrollable life events robs us of our creative power. This was the message from Laralyn McWilliams, chief creative officer at Skydance Interactive who, at an emotional talk at GDC 2018, recounted her experience ...

Workplaces must embrace creativity to enhance productivity | Expert column
With productivity and efficiency gains in decline, how does a business continue to succeed, grow and compete in the marketplace? The answer is creativity. Whether it's a new product, a new process or a new service, finding and developing that next ...

and more »

Grand Island Independent

Chapman students showcase teamwork, creativity as part of Destination Imagination
Grand Island Independent
CHAPMAN — Five Chapman School students are able to put their creativity, teamwork and problem-solving skills to the test as part of the school's Destination Imagination team. The Chapman School Destination Imagination team consists of fifth-graders ...

Bluefield Daily Telegraph

Ingenuity, creativity and Plan A
Bluefield Daily Telegraph
Ingenuity, creativity and Plan A. Blake Stowers. Ingenuity. I've always looked up to MacGyver. I can't say I ever watched the show, but I understand the concept. You can do anything with a little ingenuity and a paper clip. Right? The thing I want to ...

Business Day

Joburg festival: Africa, the one source of humanity and creativity
Business Day
To celebrate the transformative power of African creativity in music, fashion, art and photography, the One Source Live festival brings together artists in Johannesburg. The event is inspired by Absolut Vodka's "one source philosophy" — the brand is ...

and more »

Google News

home | site map | Ocean Art
© 2006