Creativity Information

What Every Manager Should Know About How to Think Creatively

You may have heard of Roger von Oech's book, A Whack on the Side of the Head: How to Unlock Your Mind for Innovation. It's as much fun to read as its title suggests. It covers the ten common obstacles to creative thinking. It's about ways in which you can unlock your mind for innovation, for change, for more interest, or even for a career change.

Mr. Von Oech writes about the time when his English teacher in high school put a small chalk dot on the blackboard and asked the class to tell him what it was. A few seconds passed, and then someone said, "It's a chalk dot on the board." The rest of the class seemed relieved that the obvious had been stated, and no one else had anything more to say.

"I'm surprised at you," replied the teacher, "Yesterday I did the same exercise with a group of kindergartners, and they thought of fifty different things the chalk mark could be:

* a cat's eye,
* a cigar butt,
* a star,
* a pebble,
* a squashed bug,
* a rotten egg,
* a head,
* and so on.

The lesson that I wish to share with you is the importance of looking for more than one right answer. When you look, you will be surprised to learn how many answers are available.

We have been trained in school to look only for the first right answer to every problem. The average person does this; the creative person looks for many.

Looking beyond the first solution to a problem can result in a whole new set of serendipitous solutions - solutions that can be a hundred times better than the first one.

Remember: When you maximize your potential, everyone wins. When you don't, we all lose.

© Etienne A. Gibbs, MSW

PERMISSION TO REPUBLISH: This article may be republished in ezines, newsletters, and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and live web site link. Email notice of intent to publish is appreciated but not required. Contact him at: when you use this article.

Etienne A. Gibbs, MSW, Management Consultant and Trainer, conducts lectures, seminars, webinars, and writes articles on his theme: "... helping you maximize your potential." He offers management, marketing, and parenting resources at hisMaximizing Y our Potential blog.

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at


Four Ways Creativity Turns Your 'Job' Into Your Life's Work
We are born with all of the creative gifts we can ever use. Then they are systematically programmed out of us by the demands of modern life. In 1965, a thoughtful researcher named George Land developed a creativity test for NASA to help select ...

Want to Nurture Creativity? First, Get the Culture Right
Is creativity inborn or can it be taught? David Yager, CEO of the University of the Arts (UArts) in Philadelphia, believes it can be taught. It's one of his main areas of focus at the institution. Yager is working on building a Ph.D. program on ...

Grand Island Independent

Chapman students showcase teamwork, creativity as part of Destination Imagination
Grand Island Independent
CHAPMAN β€” Five Chapman School students are able to put their creativity, teamwork and problem-solving skills to the test as part of the school's Destination Imagination team. The Chapman School Destination Imagination team consists of fifth-graders ...

Team behind RJ campaigns shines again at regional creativity ...
Jordan Times
AMMAN β€” The marketing team behind the now famous Royal Jordanian (RJ) media campaigns once again put Jordan's creativity under the regional spotlight, seizing the Grand Prix at the Dubai Lynx Festival of Creativity for the second year in a row.

and more »

Laralyn McWilliams on rediscovering creativity following trauma
Emotional distress caused by uncontrollable life events robs us of our creative power. This was the message from Laralyn McWilliams, chief creative officer at Skydance Interactive who, at an emotional talk at GDC 2018, recounted her experience ...

Workplaces must embrace creativity to enhance productivity | Expert column
With productivity and efficiency gains in decline, how does a business continue to succeed, grow and compete in the marketplace? The answer is creativity. Whether it's a new product, a new process or a new service, finding and developing that next ...

Business Day

Joburg festival: Africa, the one source of humanity and creativity
Business Day
To celebrate the transformative power of African creativity in music, fashion, art and photography, the One Source Live festival brings together artists in Johannesburg. The event is inspired by Absolut Vodka's "one source philosophy" β€” the brand is ...

and more »

ECM Publishers

Finding creativity in science
ECM Publishers
The innovation center is less than a year old, and Westlake is already working on improvements. Next year the center will offer capstone type classes where students will work on a project to present at the end of the term. Westlake said he would also ...

Santa Clarita Gazette (satire) (press release) (blog)

Creativity Advocacy – Divine Drivel
Santa Clarita Gazette (satire) (press release) (blog)
When I worked with Bette Midler for a short stint in 2016, she affectionately called my Creativity exercises β€œdrivel.” After all, she's an industry veteran and a can-do professional. She is well aware that no one ever gets anywhere in entertainment ...

and more »

Bluefield Daily Telegraph

Ingenuity, creativity and Plan A
Bluefield Daily Telegraph
Ingenuity. I've always looked up to MacGyver. I can't say I ever watched the show, but I understand the concept. You can do anything with a little ingenuity and a paper clip. Right? The thing I want to talk about today is creativity. Some have it. Some ...

Google News

home | site map | Ocean Art
© 2006