Creativity Information

Innovation Through Concept-Combination

There are many creative problem solving techniques used by inventors to come up with new solutions to old problems. For sheer innovation, though, it's hard to beat the technique of concept-combination. Just start combining ideas and things, and voila, you're having fun - and maybe creating something new.

Innovation or Inovation?

Combining the concept of search engine misspellings with article writing gave me "inovation." What good is that? Well, now that I've used the misspelled word twice, the thousand people every month that type "inovation" into search engines can find this article.

"Search engine" combined with "people," could lead to the first search engine devoted entirely to information on individuals. "People" plus "advertising" might lead to the first large-scale paid-tatoo-placement campaign. Want a monthly stipend for having a Coke logo on your forehead?

Much of the innovation you see in the business world is nothing more than combining existing ideas. For a ton of new business ideas, just combine the concept of "home delivery" with almost anything. Parties, tax preparers, rental swimming pools? Would people pay to have these things delivered?

Using Creative Problem Solving Techniques

In the process of innovation, you need to be careful not to stifle creativity. This means allowing ideas to come without judging them at first. It also means using techniques only as tools, not as a rules. If your mind goes off on a creative tangent - let it.

Randomly combining things is a great mental exercise when you're driving or daydreaming. A boat and a bicycle becomes a waterski-bike that glides across the lake using pedal-power. Combining stock-trading and McDonalds has you imagining the selling of stocks and bonds at drive through windows.

For more specific problems, you just look for things to combine with what you already have. If your taxi business is struggling, combining "taxi" and "pets" might lead to a successful arrangement with a kennel, to pick up and deliver their client's cats and dogs. "Famous people," might give you the idea to run some sort of tour of the town, like they do in Hollywood.

For maximum creativity in your innovation, look far and wide for concepts to combine. "Meditation" and "amusement parks" seem too unrelated to yield interesting combinations, but I'll bet people at a carnival would pay to be put into a meditative trance using the latest brainwave entrainment technologies.

Steve Gillman has been studying brainpower enhancement, creative problem solving, and related topics for years. Learn more, and subscribe to his free Mind Power Course, at:

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