Medicine Information

Watch Out for Misleading Pharmaceutical Advertising


In 1997, the Food and Drug Administration relaxed the rules for drug advertising on television and radio. Since that time, the airwaves have been flooded with commercials for all sorts of drugs. Some of them are vague, with a simple "Ask your doctor if drug x is right for you"; others spell out what the drug is used for and devote the commercial to telling you how much you will appreciate your product. Most consumers will probably assume that these commercials are honest, that the drugs will do what the ads say they will do, and that there are no side effects other than those mentioned in the ad. That may not be true, and consumers should be aware that the ads may not tell the whole story, and that they may be misleading.

The pharmaceutical industry spends $9 billion per year advertising their products, and the money they spend on television and radio ads is probably the most effective. Doctors may be skeptical of a product touted by a salesman, but consumers are easily swayed by television ads that show people living happy, productive lives while being treated for an ailment using the advertised product. Unfortunately, these ads may not be completely honest. In 2004, the FDA investigated thirty-six ads for drugs that the agency found to be misleading or incomplete in their descriptions of side effects. Consumers might think that the commercials must be honest, since the FDA wouldn't allow dishonest commercials to air. Unfortunately, that's not the case. The FDA does not require pharmaceutical companies to provide screening copies of their advertisements prior to airing. The FDA doesn't actually see the ads until the consumers do. Several months may pass before the FDA takes action. In the case of misleading advertising, the most the FDA can usually do is ask the companies to either stop running the ads or to change them. These requests aren't always timely, however. In the last five years, the FDA has asked the drug companies to stop running several ads that had already stopped running!

What this means for consumers is that some doubt should be exercised while viewing a commercial for a new drug. If you think an advertised product may be useful to you, discuss it with your physician, but ask if they know of any problems associated with the product. Research the product on the Internet. When your health is at stake, a little caution may be a good idea.

Copyright 2005 by Retro Marketing. Charles Essmeier is the owner of Retro Marketing, a firm devoted to informational Websites, including Bextra-Info.net, a site devoted to the withdrawn drug Bextra and Vioxx.


MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


Science Daily

Distinct human mutations can alter the effect of medicine ...
Science Daily
About one third of all medicine binds to the same type of receptor in the human body. An estimated three percent of the population have receptors of this type that are so genetically different that they are predisposed to altered, ineffective or ...

and more »


mindbodygreen.com

This Anti-Inflammatory Food Medicine Is As Tasty As It Is Healthy
mindbodygreen.com
Since ancient times honey has embodied the food-as-medicine concept. The first reference to honey was carved into a clay tablet in Sumer over 4,000 years ago for its use as an ointment and medicine. Honey contains vitamin C, B complex vitamins, and key ...

and more »


Axios

North Korea sanctions are keeping food, medicine from citizens
Axios
North Korea sanctions are keeping food, medicine from citizens. Pyongyang citizens gathering to mourn in front of a portrait of late North Korean leader Kim Jong-il at the Pyongyang Gymnasium. Photo: KCNA / AFP / Getty Images. Sanctions against North ...

and more »


Grand Forks Herald

Modern medicine: Grafton to upgrade 60-year-old hospital with $12 million expansion
Grand Forks Herald
"Years ago, I don't think many people thought much about sharing a room with somebody. I don't think people want to share a room with somebody today." UMC serves a large area in northeast North Dakota and the region has a stable population, O'Neil said ...

and more »


Dr. Fox: Nutrition is the best medicine
Winston-Salem Journal
Dear Dr. Fox: I hope you can help me; I'm out of ideas and options for my 7-year-old giant Alaskan malamute. In the past couple of years, he gets diarrhea off and on, plus a lot of gas, but he rarely vomits. He also has idiopathic seizures once or ...



Sputnik International

Syrian Children Suffer From Shortages of Medicine Due to Western Sanctions
Sputnik International
But after the war erupted and Western countries imposed sanctions on the import of medicine to the crisis-torn country, the lack of basic medicines, such as antibiotics and insulin, sometimes has resulted in tragedies. Prior to the war, medicines were ...



Reuters

Cannabis ingredient holds promise as antipsychotic medicine
Reuters
LONDON (Reuters) - An ingredient in cannabis called cannabidiol or CBD has shown promise in a clinical trial as a potential new treatment for psychosis, scientists said on Friday. Marijuana plants are seen in an indoor marijuana plantation of a ...
'It has changed our life,' Elizalde told Daily Mail Online.Daily Mail
Medical Marijuana's Main Ingredient Isn't Dangerous or Addictive, World Health Organization Report SaysNewsweek

all 98 news articles »


Toronto Sun

SHAVER: Good economy, bad medicine
Toronto Sun
In this stock photo, a woman is sedated with gas in a medical office. (Getty Images)Getty Images. Dr. Charles Shaver, Special to the Toronto Sun. It was the best of times, it was the worst of times. Canada's unemployment rate dropped to 5.9% in ...



UCSF News Services

2018 Precision Medicine World Conference to Feature UCSF Faculty
UCSF News Services
For the third consecutive year, UC San Francisco is co-sponsoring the Precision Medicine World Conference (PMWC) in January 2018 to share the latest in the rapidly evolving space. Renamed from the Personalized Medicine World Conference, the annual ...



Science Trends

The Missing Link For Effective Regenerative Medicine: A Novel Source Of Highly Differentiable Stem Cells
Science Trends
Finding a reliable source of cells with wide differentiation capacity in adult organisms would provide a promising tool for regenerative medicine, specifically in facilitating autologous treatment. Mesenchymal stem cells (MSCs) are classified as ...

and more »

Google News

home | site map | Dr. Thad Thomas
© 2006