Market Your Photography Business
Setting up your own photography business it easy, you don't need office space in can be done from your own home. However this is not the easiest type of business to market, especially if you are new to the business. Quite often to market this type of business you need specialist contacts, and your newness to the business precludes you from having these contacts, unless of course your surname is Eastman.
Don't underestimate the power of marketing, because it is the tool that can make or break your business. Marketing is the commercial aspect of transferring goods from one owner to another. Without this tool you are lost, but don't despair, there are effective avenues you can explore to market your business successfully.
First of all you need to decide what form of business you are going to set up, there are only two basic types - Assignment photography and Stock photography.
Assignment photography covers jobs that you have been hired to photograph. In other words you have a specific target to photograph. An example of this type of photography is to cover Mr X's wedding. This type of the photography is the bread and butter of photographers, however it is unlikely to win you the Pulitzer Prize for photography.
The photographs will have a limited appeal, in the case of Mr X's wedding; no matter how technically perfect those photographs are, they are going to have a limited appeal. They are simply not marketable outside the field of the family of Mr X.
Stock photography, is exactly what the name suggest, you have a stock of photographs and you have to market them. You have taken the photographs without having a buyer. This type of photography is much more speculative, and you may waste a lot of resources. You may have to invest a great deal of time and or film, depending on whether you are using an SLR camera, or a Digital Camera. Non-professionals think these photographs occur when you are in the right place at the right time. In reality though, being in the correct place has an element of advantage, who can forget the child on fire from Napalm running out of a village in the Vietnam war; often they are a particular photograph taken out of a series of hundreds. Whilst these photographs are often more exciting to take, they can be boring as well, and you may never quite get that photograph that "Says it All".
There are effective ways to market these stock photographs, which is wonderful for the beginner because you do not bear the cost of the marketing. There are several stock picture libraries on line. You submit your photographs to these libraries, and they then sell the rights for others to reproduce them. The price structure on this type of photography depends on its content and also where it is sold. It may go on the front page of an encyclopaedia with a print run of half a million, and it may go on someone's private web site. There will be a different rate for the type of photograph and its market. When your photograph is sold the library will deduct a percentage of your commission for marketing and of course profit.
Most photographers when they start will combine these types of business to varying degrees. There are several ways that you can boost your marketing profile without actually spending any money. Join a local photography society is one way, another is to go to your local town hall and see if your local chamber of commerce has a group of professional photographers. Another more involved way to market your business and bring it into a higher profile with the local community is to offer to teach photography free of charge. Yes I know the chances are that you are working from home, but why not offer to do it in a local school.
The debate is still raging about SLR cameras versus digital, and it looks like it will for some time to come.
It is still fair to say that most photographers want great imaging, in a compact affordable package. Improved design techniques for the digital camera are now delivering a viable alternative to 35mm film, but one of the drawbacks to marketing this type of film, was the time consumed producing digital photographs at home. Home development often does not give a professional finish. There are now photo development agencies online which will give you great images. You upload the photographs on to your chosen site and they will print them and forward them on to you. This way you can ensure crystal clear prints to your instructions. Kodak gallery allows you to share your prints online afterwards by allowing you storage space, which means that you don't even have to scan your pictures. Don't forget to check out our other articles for great hints and tips for every step of your business development. Make your business work for you!
Whilst marketing is a very important aspect of the business, it does not compensate for lack of quality. Sharp clear prints sell, and others don't. Make sure that you invest in good quality basics, such as a tripod. It is not necessary to invest in products you will use once a year, if you need them then hire them, especially when you are just starting. Even if you use digital, it is still a fact that the lens is more important than the camera. Make sure the equipment you buy is going to work for you. Extra time spent asking questions before you buy will pay dividends later, in terms of money saved. Everyone wastes money at some time or other, but being forethought and researching can reduce that substantially.
Publisher & author: Roy Barker. Roy is the author of the popular ebook, Income from Photography - a downloadable ebook which guides the reader on how to start up and market a Profitable Photography business. It can be viewed at http://www.profitable-photography.com. Other related and reviewed services & research sources can be found at http://www.profitable-photography.com/html/117/ The information on this and adjoining pages may be reprinted and used on other sites providing all information remains unchanged and the article and all pages remain as they are found here in its current font size & image with all links in tact.
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news
Choosing the Right Digital Camera
Choosing the right digital camera for general use can be more challenging than actually taking a good picture. Like all things technical, digital cameras come in a vast array of styles, sizes and abilities.
How to Create a Family History Video Memoir with Photos and Interviews of Your Loved Ones
Here are examples of two basic videos you can create quickly on a great budget:Example A - Do-it-yourself for around $125 + extra copies1. The interviewRent a digital video camcorder or if you have one already, use it.
Everybody is Fixing Their House or Apartment Up These Days. Use That Digital Camera to Capture
That's right, you go through all the trouble of making your house or apartment nicer by hauling yourself off to the local fix it yourself store or hiring some professionals to come in and do it for you, so why not capture an accurate record of it for posterity. At almost no cost I might add.
How To Make A Time-Lapse Video With Your Digital Video Camera
Getting the most out of your digital video camera can mean being able to create some really cool stuff. You just have to step outside the manual a bit and find the cool things you can do with your digital video camera and your editing software.
How a Digital Camera Works
The digital camera is not something of a magic box that came out of the blue and made wonders! The digital camera is very much like the conventional analog camera, but the technology has been altered. It also contains most of the associated components that the conventional camera contains, like lens and a shutter for letting in light, however instead of reaching a photosensitive film, the light is made to fall upon array of image sensors or photosensitive cells.
Digital Camera Memory - An Introduction
The digital camera is essentially a computer-based device, whose core is controlled by the computer. And as a result the photographs are stored in a location called memory.
Digital Cameras and Digital Photography
Before you rush into buying your digital camera this holiday season make sure your properly informed. Many consumers during the holiday season rush into purchasing electronic equipment in a mad panic to get that high end gift for their loved one or spouse.
Move Up to the World of the Digital SLR Camera
A digital SLR camera or a single lens reflex (SLR) camera is one of the most popular cameras amongst photographers today. These cameras not only provide high quality images but the photographer can also largely control how he wants the final product to look like.
Your Mobile Digital Darkroom - Five Tools of the Trade
While digital photography offers you the ability to review photograph instantaneously, it also offers you the added convenience of editing photos on the fly as well.Enter the world of the mobile digital dark room.
Let Those Digital Photos Out! (You Don't Have To Print Them Yourself)
What have you done with the photos you've taken with your digital camera? Hands up if they are languishing on your hard drive waiting to be printed. If your hand is up you are not alone.
Removing Cracks and Creases when Restoring Old Photos - 5 Minute Digital Fix
A common problem with old photos is that they often have un-desirable cracks and creases.These can be removed quite easily using the Clone, Healing and Patch tools found in Adobe Photoshop.
African Safari Photography Best Five Destinations
Good wildlife safari photography is not only about composition and camera equipment because you first need to find your subjects before you can even lift your camera. This best five African wildlife destinations list helps you do that.
Imperfect Photos And How You Can Fix Them
So your picture came out less then perfect. Blemishes or wrinkles, red eyes and wrong color balance - you can fix it all without having to learn or pay for Adobe Photoshop.
Last month we bought the Canon Powershot A80 online for about $325 including shipping after looking at digital cameras for about a month. It had all the features we were looking for in our price range and the stylish gleaming metal case didn't hurt either.
Take Spectacular Nighttime Photos with Your Digital Camera - Part II
Night photos can take on a somewhat magical quality you may find lacking in normal daytime photography. Amazing night pictures certainly can attract attention.
Stock Your Kit with Digital Camera Accessories
There are a large number of digital camera accessories available in the market today. Even though you might have invested a few hundred dollars in your digital camera (although they are getting cheaper by the day), you should buy yourself a few accessories as well so that you can enhance the photo quality of your pictures and be able to capture anything that comes along in your daily digital life.
Specialized Styles of Photography
Outlined below is a list of genres that call for specialized treatment in the process of creating outstanding photographs. These thematic approaches will be discussed in detail here, though there are few more categories and sub-categories in thematic photography like ad messages, corporate brochures, under-water photography and so on.
Wildlife Scouting Cameras
For years I wondered how big the bucks were that were roaming our property in the dark of night. After all, I knew that monster bucks had to be eluding me during the daylight hours only to roam the woods at night.
How to take Great Photos of Your Pet
We all love our animals. They do such funny, adorable, and cute things.
How to Photograph Your Baby
Babies make the best and the worst subjects to photograph. They are the best for two reasons, people are more tolerant at looking at baby photos, as well as the fact that babies are not aware their image is being captured, and therefore they do not tend to put on the "camera face" so typically used by elder children and adults.
|home | site map | Seashell Photography|