Photography Information

Market Your Photography Business


Setting up your own photography business it easy, you don't need office space in can be done from your own home. However this is not the easiest type of business to market, especially if you are new to the business. Quite often to market this type of business you need specialist contacts, and your newness to the business precludes you from having these contacts, unless of course your surname is Eastman.

Don't underestimate the power of marketing, because it is the tool that can make or break your business. Marketing is the commercial aspect of transferring goods from one owner to another. Without this tool you are lost, but don't despair, there are effective avenues you can explore to market your business successfully.

First of all you need to decide what form of business you are going to set up, there are only two basic types - Assignment photography and Stock photography.

Assignment photography covers jobs that you have been hired to photograph. In other words you have a specific target to photograph. An example of this type of photography is to cover Mr X's wedding. This type of the photography is the bread and butter of photographers, however it is unlikely to win you the Pulitzer Prize for photography.

The photographs will have a limited appeal, in the case of Mr X's wedding; no matter how technically perfect those photographs are, they are going to have a limited appeal. They are simply not marketable outside the field of the family of Mr X.

Stock photography, is exactly what the name suggest, you have a stock of photographs and you have to market them. You have taken the photographs without having a buyer. This type of photography is much more speculative, and you may waste a lot of resources. You may have to invest a great deal of time and or film, depending on whether you are using an SLR camera, or a Digital Camera. Non-professionals think these photographs occur when you are in the right place at the right time. In reality though, being in the correct place has an element of advantage, who can forget the child on fire from Napalm running out of a village in the Vietnam war; often they are a particular photograph taken out of a series of hundreds. Whilst these photographs are often more exciting to take, they can be boring as well, and you may never quite get that photograph that "Says it All".

There are effective ways to market these stock photographs, which is wonderful for the beginner because you do not bear the cost of the marketing. There are several stock picture libraries on line. You submit your photographs to these libraries, and they then sell the rights for others to reproduce them. The price structure on this type of photography depends on its content and also where it is sold. It may go on the front page of an encyclopaedia with a print run of half a million, and it may go on someone's private web site. There will be a different rate for the type of photograph and its market. When your photograph is sold the library will deduct a percentage of your commission for marketing and of course profit.

Most photographers when they start will combine these types of business to varying degrees. There are several ways that you can boost your marketing profile without actually spending any money. Join a local photography society is one way, another is to go to your local town hall and see if your local chamber of commerce has a group of professional photographers. Another more involved way to market your business and bring it into a higher profile with the local community is to offer to teach photography free of charge. Yes I know the chances are that you are working from home, but why not offer to do it in a local school.

The debate is still raging about SLR cameras versus digital, and it looks like it will for some time to come.

It is still fair to say that most photographers want great imaging, in a compact affordable package. Improved design techniques for the digital camera are now delivering a viable alternative to 35mm film, but one of the drawbacks to marketing this type of film, was the time consumed producing digital photographs at home. Home development often does not give a professional finish. There are now photo development agencies online which will give you great images. You upload the photographs on to your chosen site and they will print them and forward them on to you. This way you can ensure crystal clear prints to your instructions. Kodak gallery allows you to share your prints online afterwards by allowing you storage space, which means that you don't even have to scan your pictures. Don't forget to check out our other articles for great hints and tips for every step of your business development. Make your business work for you!

Whilst marketing is a very important aspect of the business, it does not compensate for lack of quality. Sharp clear prints sell, and others don't. Make sure that you invest in good quality basics, such as a tripod. It is not necessary to invest in products you will use once a year, if you need them then hire them, especially when you are just starting. Even if you use digital, it is still a fact that the lens is more important than the camera. Make sure the equipment you buy is going to work for you. Extra time spent asking questions before you buy will pay dividends later, in terms of money saved. Everyone wastes money at some time or other, but being forethought and researching can reduce that substantially.

Publisher & author: Roy Barker. Roy is the author of the popular ebook, Income from Photography - a downloadable ebook which guides the reader on how to start up and market a Profitable Photography business. It can be viewed at http://www.profitable-photography.com. Other related and reviewed services & research sources can be found at http://www.profitable-photography.com/html/117/ The information on this and adjoining pages may be reprinted and used on other sites providing all information remains unchanged and the article and all pages remain as they are found here in its current font size & image with all links in tact.


MORE RESOURCES:
Photography news: Wacom’s slimmer pen, Leica’s cinema special edition  Digital Trends

In this week's photography news, Wacom launches a new slimmer pen for pro users. Leica's upcoming M10-P is designed for cinema, inside and out, with ...


Nature Photography- The Stress Buster  Thrive Global

Are you getting stressed because of your work or daily routine? Then you need to get engaged in some other activity for your mental well-being. If you are a ...


“Greetings From South Korea” at Three Shadows Photography Art Centre, Beijing | Artinfo  BLOUIN ARTINFO

The Three Shadows Photography Art Center presents “Greetings From South Korea,” a photographic exhibition consisting of three parts — “Limb Eung Sik: ...


Patsy Pratt Photography donates $7k to Wings of Dawn  Foster's Daily Democrat

DURHAM – Patsy Pratt Photography recently donation $7000 to the Wings of Dawn Wildlife Rehabilitation and Bird Sanctuary in Henniker, N.H.Owner Patsy ...


The Best Wildlife Photography TV Show Is Free on YouTube  Fstoppers

Alright, you can hate me for this since I've been keeping it to myself for a while now. But "Wild Photo Adventures," the PBS television series that follows wildlife ...


Four Photography Traps You Should Avoid  Fstoppers

There are lots of mistakes (both subtle and obvious) that are easy to make in the course of pursuing photography as a hobby or as a career. This helpful video ...


How Paying Attention to Details Can Help Your Photography Business  Fstoppers

Today, I'll share a brief story about a brief moment with big consequences. It is precisely 2:22 p.m. on a Wednesday afternoon. A Wednesday that just so ...


12 Things I Learned While Teaching Street Photography  PetaPixel

For a while now I have been working on establishing myself as a street photography educator by leading lessons and workshops throughout London, focusing ...


“Another Way of Telling” at Three Shadows Xiamen Photography Art Centre, Shanghai | Artinfo  BLOUIN ARTINFO

Three Shadows Xiamen Photography Art Centre presents a new show of Photography titled, “Another Way of Telling,” featuring photographic works of Anna Fox ...


Are Wedding Photography Competitions Fixed?  PetaPixel

In recent years I've been privileged to be on the jury for a whole range of photography competitions. These include single image competitions such as WPS ...


5 Simple Apps for Landscape Photography  PetaPixel

Am I the only one that finds some of the most popular apps used for landscape photography a bit overwhelming? Don't get me wrong: these apps are ...


Houston Center for Photography: Benefit Auction 2019  Artsy

Artsy presents Houston Center for Photography: Benefit Auction 2019. Houston Center for Photography's annual print auction provides the essential support for ...


The Best Photos of the Sony's 2019 Wildlife Photography Competition  Live Science

The World Photography Organisation has announced the shortlist of finalists for its annual Natural World & Wildlife competition.


Dispelling One of the Biggest Myths About Becoming a Professional Photographer  Fstoppers

A recent comment on one of my articles has become the straw that broke the camels back. Now, I feel the need to combat a common myth which dissuades ...


‘Star Wars IX’: The Last Skywalker Film Wraps Principal Photography  Deadline

The end of an era? J.J. Abrams took to Twitter today to announce the completion of principal photography on Star Wars IX, which has been billed by all involved ...


Photography site 500px resets 14.8 million passwords after data breach  Naked Security

Photography website 500px has become the latest site to admit suffering a serious data breach.


Bride and Gloom: Wedding photography company vanishes after couples paid hundreds  WSVN 7News | Miami News, Weather, Sports | Fort Lauderdale

(WSVN) - Your wedding day should be magical, but some couples experienced heartache after the company they hired to take pictures and videos suddenly ...


The One Ultimate Secret for Starting a Photography Business Is Not in This Video  Fstoppers

Are you looking for a video from a successful photographer willing to share their one secret to having a successful photography business? Then don't watch this ...


Aerial photography, 'voice phishing' and quotas for Brits  swissinfo.ch

Almost every article published by swissinfo.ch contains a percentage, an age, an amount of money or some other figure. Here's a round-up of some of the most ...


Taakaze's photo is People's Choice selection for photography show at Wailoa  Hawaii Tribune Herald

Courtesy photo This photo by Jay Takaaze was named the People's Choice for the Hawaii Photography Show in January at Wailoa Center in Hilo. Courtesy ...


How AI is changing photography  The Verge

Beyond the hype and bluster, AI has enabled staggering advances in photography over the past couple of years, and there's no reason to think that progress will ...


The 1980s in Iceland | Video & Photography Gallery  Guide to Iceland Now

Iceland in the eighties saw a seismic shift in society, including resolutions to the Cold War, the first female President and even the legalisation of beer. Discover ...


Bringing Photography’s Truth to the Classroom  The Quadrangle

by Christine Nappi, Contributor While being surrounded by 200 prisoners and only two prison guards, Lili Kobielski was photographing her documentary book “I ...


AIA|LA Announces the Winners of the 2019 Architectural Photography Awards  ARCHITECT Magazine

Eighteen photographs were honored in the third iteration of the annual awards program.


Don't fall into these four photography traps  DIYphotography

Your browser does not currently recognize any of the video formats available. Click here to visit our frequently asked questions about HTML5 video.


Award-Winning Photographer Lisa Saad Accused of Stealing Photos  PetaPixel

Lisa Saad is considered one of Australia's top photographers and has won numerous prestigious photo contests both in her country and internationally.


15+ Art and Photography Classes Online to Spark Your Imagination  My Modern Met

If your goal is to improve your creative skills, it's easy to spark your imagination with classes online. Here are 15+ online learning classes to try now!


West Pubnico native has heart for photography  The Digby Courier

It began with a telescope. Young Simon d'Entremont was fascinated with what he saw through the eyepiece and began taking photos of the moon, Saturn and ...


The surreal, colorful photography of Erwin Blumenfeld  Deutsche Welle

The German-Jewish photographer employed novel techniques, never shying away from experimentation. As a fashion photographer, he had his own ...


Opera's 'Reborn 3' update brings a refreshed UI and a 'photography-inspired' dark mode  TechSpot

Though it's never been quite as popular as Google Chrome, Opera is a solid browser for anyone who wants a more feature-rich (and arguably private) web ...


New Documentary on Portuguese Photographer Fernando Guerra Follows His Journey Through Architecture  ArchDaily

The Flying Photographer” is the name of the documentary that will showcase Sara Nunes (architectural film director from Building Pictures) following...


The Best Thing You Can Do to Improve Your Landscape Photography  Fstoppers

When you schedule a couple weeks for landscape photography, do you revisit locations from prior trips? It's tempting to visit new places, but if you want to ...


Charles Stanley: photography an 'awesome opportunity'  BP News

Charles Stanley addressed a gathering of student and professional photojournalists after the group presented him a lifetime achievement award. Photography ...


This groundbreaking Mossad photographer's most intriguing works can't be published  Haaretz

Her professional photographs, which documented the secret operations she conducted round the world, have never been published, but luckily for us, she kept ...


How 7 Travel Photographers Get Their Perfect Shot  Thrillist

The top cameras, mobile apps, and everything in between to up your travel photography game.


Erwin Blumenfeld: Fashion photography's surrealist innovator  DW (English)

The German-Jewish Blumenfeld was one of the mid 20th-century's most sought-after fashion photographers. But his work is more than glitz and glamour.


Wildlife Photographer Of The Year Unveils People's Choice Winners  Forbes

A heartwarming image depicting a unique moment between a pair of male lions, probably brothers, greeting and rubbing faces before settling down, won the ...


Photography and sex in Amos Badertscher's Baltimore  OUPblog

The Baltimore photographer Amos Badertscher has been cataloguing queer lives in his city since the 1960s: male sex workers and their girlfriends, the The ...


How photography became the 'dominant form of recording the world'  Dallas News

Most of us give up painting or sculpting when we leave the art classes of grade school, and aside from participation in church choirs or garage...


Creative Dog Photography Ideas Transform Pup into a Cast of Characters  My Modern Met

Photographer Ursula Aitchison snaps funny pictures of her dog Hugo. With her creative dog photography ideas, she transforms the pup into a cast of characters.


The Big Shot photography competition | Travel  The Times

Congratulations to Brian Hennessy of Londonderry, who wins £250 in Wex photographic vouchers as well as entry onto the shortlist for the big prizes, awarded ...


Columbian news photographer recognized in photo contest  The Columbian

Clark County Fire District 6 firefighter Dominic Sepe comforts Olivia Calton, 15, as firefighters work to put out a fire at her home on the evening of July 30, 2018, ...


2019 Sony World Photography Awards Open and Youth Shortlists  My Modern Met

A look at the shortlist for the Open and Youth Competitions of the 2019 Sony World Photography Awards, which will crown a winner in late February.


The Art of Building photography contest celebrates construction from all angles  New Atlas

Each year, the Chartered Institute of Building calls on photographers, professional and amateur alike, to submit images of the built environment for its annual Art ...


The winners of the International Landscape Photographer of the Year competition revealed  Daily Mail

Adam Gibbs from Canada has been revealed as the 'photographer of the year' while American photographer Paul Marcellini took home the 'photograph of the ...


What It's Like Attending a Best Buy Photography Workshop  PetaPixel

After I saw an ad on Facebook about an upcoming Best Buy photography workshop, I got the idea to attend it, and I thought other photographers would be ...


This photographer just captured images of rare black leopards at night in Africa. See the photos  Deseret News

A wildlife photographer captured an image of a black leopard late at night, something that's fairly uncommon among wildlife enthusiasts.


iPhone photographer turns lengthy commutes into works of art  Cult of Mac

Dina Alfasi doesn't find the long commute to work a grind. It's actually rich with characters she photographs with her iPhone.


The Middle East framed - regional photography for February 16, 2019  The National

We bring you the best pictures from the Middle East and North Africa.


See Stunning New Photos of Rare African Black Leopard  Smithsonian.com

Wildlife photographer used camera traps to record high-quality images of the elusive creature, while a team of researchers released separate video footage.


Canon EOS RP first impressions leave filmmakers disappointed  DIYphotography

With the new Canon EOS RP, Canon has added the second RF mount camera to its lineup. It's the lightest and least expensive Canon full frame camera ever, ...


Two simple ways to use any lens for macro photography  DIYphotography

If you want to shoot macro photography, sure, you can buy dedicated macro lenses. But, there are two simpler and cheaper ways to go macro and use the lenses ...


Photographers and the Danger of Comparison  Fstoppers

When talking with photographers about the photography industry, our conversation often turns to social media and the inevitable feeling of how comparison to ...


Instagram is a disease: Photographer Raghu Rai  Telegraph India

The renowned photographer shares his thoughts on shooting in the digital era, his first camera and picture, and more.


Sutton photographer David Julian submits photo of Manchaug Falls  Millbury-Sutton Chronicle

Chronicle reader David Julian submitted this photo of Sutton's Manchaug Falls in January 2019.


How to Use Any Lens for Macro Photography  Fstoppers

The results from macro photography, when well done, can be spectacular as a dazzling, miniature world comes to life. Check out this great video to learn how to ...


This week's outtakes from Quad-City Times photographers  Quad City Times

Water trips down an icicle in Davenport, Wednesday, Feb. 6, 2019. Camera: Canon EOS-1D X Mark II Lens: EF50mm f/1.4 USM Exposure: 1/1600 sec; f/8; ISO ...


Apple promotes photography with 'Shot on iPhone' contest, but is ripping off photographers  AppleInsider

Huge numbers of professional photographers use Apple gear, but even when they don't, why would they let Apple or any company use their images for free?


These Are the Best Practices for Underwater Photographers Hoping to Protect Marine Life  Smithsonian.com

Underwater photography opens a portal into the little-seen antics of deep sea marine life, but as a new study published in Scientific Reports explains, the ...


Walter Chandoha, Photographer Whose Specialty Was Cats, Dies at 98  The New York Times

A stray kitten appropriately named Loco started Mr. Chandoha on an unexpected career. By the time he died, he had taken some 90000 cat pictures.


Gallery: Astounding imagery from the 2019 Sony World Photography Awards  New Atlas

The Sony World Photography Awards are in full swing for another year, and yet again the early signs are nothing short of amazing. Those to make the shortlist ...


Tucson photographer gets national recognition with US Postal Service  KGUN

A longtime Tucson photographer is being recognized by the U.S. Postal *Service* by having his pictures of flowering cacti distributed a stamp collection available ...


Richard Furlong one of three prominent P.E.I. photographers featured in exhibit  The Journal Pioneer

Richard Furlong was one of the prominent photographers in P.E.I. in the 1970s. He was the night photographer at The Guardian. He operated his own studio.


Chinese photographer Lu Guang disappeared months ago. Where is he?  National Geographic

Lu Guang boldly covered controversial issues like pollution in China until he went missing.


Apple unveils new in-store sessions covering photography, Garage Band, health and more  TechCrunch

Apple is launching 58 new Today at Apple sessions to beef up its in-store education offerings for people who want to explore Apple's products. The sessions ...


Cosplay photographer admits to using a spy cam in changing rooms  Shacknews

Cosplay photographer Michael Benedict admits to filming individuals without consent.


80000 Watercolor Portraits (and Counting) Paint a Pre-Photography Picture of the Planet  Smithsonian.com

Before photography was around to detail the natural world, there were watercolor paintings. A recently launched database has digitized 80,000 (and counting) ...


Gabriel Perez Silva's First Photography Show  The Cut

On a recent Thursday night, a crowd of fashionable young New Yorkers gathered in a midtown art gallery to celebrate the 21-year-old photographer Gabriel ...


Garry Winogrand Documentary Casts New Light on Mid-Century Street Photographer  Variety

It's an amazing time for documentaries — in fact, there are so many looks into fascinating lives and subjects out there right now that it's hard to keep track of them ...


Keystone park vistas inspire award-winning New Alexandria photographer  Tribune-Review

Keystone State Park hides few sites around its 78-acre lake that Carolyn Anderson hasn't explored. 'I have probably been at every spot you can be at,' said the ...


Don McCullin Is a War Photographer. Just Don’t Call Him an Artist.  The New York Times

His camera has captured conflict from Northern Ireland to Vietnam. An exhibition at Tate Britain in London shows some of his finest work.


Amazon’s ‘Photograph’ To Make Memories This Summer  Deadline

EXCLUSIVE: Amazon Studios will release Ritesh Batra's romance feature Photograph stateside on May 17, the weekend before the Memorial Day stretch.


From photography to fitness, Richa Maheshwari is setting new records  The Sunday Guardian

Richa Maheshwari is an award-winning fashion photographer whose name is in the Limca Book of Records. She set a world record not in the field of ...


Mark Harrison, longtime Seattle Times photographer, dies at 58  The Seattle Times

Mark Harrison specialized in sports photography, producing evocative, live-action photographs, particularly of college athletics — most captured with a heavy, ...


A Photographer Re-Creates the Snapshots in Old Family Albums  WIRED

Rie Yamada collects vintage photo albums and re-stages the images—with herself as all the subjects.


Crooked Tree hosting three new photography exhibits | Featured-pnr  Petoskey News-Review

PETOSKEY — The Crooked Tree Arts Center in Petoskey is beginning the new year with three new exhibits, all revolving around photography.


Display marks Disabled Photographers' Society anniversary  BBC News

The Library of Birmingham has 30 photos on display to mark the society's 50th anniversary.


Artist and former WBNG employee Ned Weisman showcases photography exhibit at First Friday  WBNG-TV

First Friday goers got the chance to meet the man behind a photography exhibit, who has ties to Binghamton as well as WBNG.


home | site map | Seashell Photography
© 2006